李永平指出，过往20年，TCL因为本地化经营、本地化制造等方式，加强了公司的本地化能力。同时，公司也将产品的输出以及中国制造、全球供应链运营优势等带到欧洲，做到了更好的降本和增效，这使得TCL由原来产品主要聚焦在TV，逐步发展到空调、冰洗、穿戴、手机等领域，全品类运作都处于蓬勃发展趋势中。
Sina Technology News On the evening of September 10, the 2024 Berlin International Consumer Electronics Show (IFA2024) will be held in Germany from September 6 to September 10, Berlin time. During this period, TCL participated in the exhibition and released a variety of new products, such as the TCL X965, a large-screen QD-mini LED TV, and also introduced the company's latest overseas business developments.
According to TCL, since 2004, two major international mergers and acquisitions of France's Thomson TV business and Alcatel entered the European and American markets. In the first half of 2024, global shipments of TCL TVs reached 12.52 million units, an increase of 9.2% over the previous year, and the market share of shipments increased by 0.9% to 13.3%, ranking in the top two in the world. Among them, in the first half of 2024, TCL brand TV shipments in the European market increased by 40.1% year on year. The retail market share ranked in the top two in France, Sweden, and Poland, and third in the Czech Republic and Spain.
What are the secrets behind TCL's rapid growth in the European market? In communication with Sina Technology, Li Yongping, general manager of TCL Industrial's European marketing division, said, “Currently, many domestic brands or companies want to find new growth points overseas. Although Europe has been under pressure in the past few years and new demand is not being updated as fast as other markets, Europe as a whole has a large consumer volume and high consumption structure. It can better add value or differentiate in terms of brands and products and services, and the value space that can be obtained is also relatively high, so it is also attracting more and more brands to enter.”
Li Yongping pointed out that in the past 20 years, TCL has strengthened the company's localization capabilities through localized management and localized manufacturing. At the same time, the company also brought product exports and manufacturing in China and global supply chain operation advantages to Europe, achieving better cost reduction and efficiency. This enabled TCL to gradually develop from the original product mainly focusing on TVs to the fields of air conditioning, ice washing, wearables, mobile phones, etc., and all categories of operations are in a booming trend.
According to reports, in terms of localization of production in overseas markets, TCL's Polish plant continues to carry out automated and intelligent transformation in manufacturing, logistics, warehousing, etc. As of 2023, it has invested nearly 0.11 billion US dollars, with an annual production capacity of over 5 million units, and can be delivered to all European countries in 3 days. (Wen Meng)
