No. 24-010
September 12, 2024.
ANA X Corporation.

ANA X Co., Ltd. (Representative Director and President: Shin'ya Kanda, Head Office: Chuo-ku, Tokyo, hereinafter referred to as "ANA X") will stream "Autumn of Hokkaido's Appetite Enjoyed with a Cooking Researcher!" with the theme of Hokkaido Iwau region gourmet on "ANA LIVE SHOPPING" on September 20th (Friday) at 12:00 and 20:00 in 2024.
This time, the Orange Page team with a proven track record in publishing cookbooks and event businesses, business operators and producers from the Iwau region, popular cooking researchers from magazines and television, and our ANA LIVE SHOPPING team have teamed up to create a special project that combines online and offline.
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The Iwao region of Hokkaido, which is featured in this broadcast, is composed of four towns and villages: Tomari Village, Iwanai Town, Kyowa Town, and Kamoenai Village. In recent years, the regional economy has been greatly affected by the decline in the fishing industry due to the decrease in population and migratory resources, as well as the decrease in agricultural production due to a shortage of workers and changes in climate.

To raise awareness of the Iwao region of Hokkaido and its industries among viewers in the Tokyo metropolitan area and nationwide, ANA X will conduct a live broadcast on 'ANA LIVE SHOPPING'.
In addition, on September 21st (Saturday), Beans Asagaya will hold a real-life market event called 'Rear Marche' at the Front Plaza in Chawan, in collaboration with Orange Page, a subsidiary of JR East Japan Group. We will collaborate online and offline to invigorate the Iwao region of Hokkaido.
'ANA LIVE SHOPPING' will broadcast different contents during the daytime and nighttime. The daytime session will focus on 'Hokkaido Western-style brunch cuisine' and will sell high-quality melons that won the 2nd Minister of Agriculture, Forestry and Fisheries Award for Environmentally Friendly Agriculture Promotion, as well as 'Retort Corn & Butter Assortment' made by vacuum-packing delicious Hokkaido corn and potatoes after heat treatment, and cheese produced by the first Camembert factory established in Japan in 1975.
The nighttime session will focus on 'Hokkaido Japanese-style sake and snacks' and will sell sea urchin, flounder marinated in kelp, Iwanai rice, and Japanese sake created using the water and climate of the region, delivering authentic Hokkaido gourmet food that is perfect for the autumn season through live streaming.

When purchasing the products featured on 'ANA LIVE SHOPPING', it is possible to earn and use ANA miles as a form of payment. Additionally, if you respond to the post-viewing questionnaire, you will receive ANA Pocket points that can be used in the mobile app service 'ANA Pocket*1'. After the broadcast, archived videos will be posted on the video service 'penguin*2', allowing for catch-up viewing of the broadcast.

At ANA X, we will continue to communicate the attractive products from various regions of Japan and contribute to the expansion of local product sales channels and the revitalization of the regions through services that are in line with the times. Please look forward to the future "ANA LIVE SHOPPING".

[Project Name]
ANA LIVE SHOPPING Enjoy Autumn Appetite with Cooking Researcher in Hokkaido!
Daytime: Hokkaido Western Brunch Gourmet
Nighttime: Hokkaido Japanese-style Evening Drinking Gourmet

[Date and Time]
Daytime: September 20th (Friday) 12:00-13:00 (Japan time)
Night session: September 20th (Friday) 20:00-21:00 (Japan time)

[Purchase Period]
Day session: September 20th (Friday) 12:00-September 23rd (Mon, holiday) 23:59
Night session: September 20th (Friday) 20:00-September 23rd (Mon, holiday) 23:59

[Viewing Method]
Viewing is free and no prior application is required. You can watch directly from the following URL.
Day session:

Night session:

【Notes】

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