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Ford EVs 'Creating Joy' With Built-In Karaoke, Add Popular Tesla Feature To Select Models

Ford EVs 'Creating Joy' With Built-In Karaoke, Add Popular Tesla Feature To Select Models

福特电动汽车通过内置卡拉OK带来“欢乐”,并添加了流行的特斯拉功能到部分车型中。
Benzinga ·  09/18 10:12

Owners of select Ford Motor Company (NYSE:F) electric vehicles will soon be able to take part in karaoke battles inside their EVs, with the auto giant adding a key feature that has been a staple in Tesla Inc (NASDAQ:TSLA) electric vehicles for several years.

福特汽车公司(纽交所:F)的部分新能源车车主将很快能够在他们的电动汽车内参与卡拉OK对决,这家汽车巨头正在新增一个关键功能,这在特斯拉公司(纳斯达克:TSLA)的新能源车中已经成为多年来的重要特色。

What Happened: Ford announced that Stingray Karaoke will soon be available to owners of the F-150 Lightning electric pickup truck.

发生了什么:福特宣布Stingray卡拉OK很快将可用于F-150闪电电动皮卡的所有车主。

The karaoke feature will be available from the in-vehicle screen when the vehicles are parked, driving or even charging. Lyrics appear on the in-vehicle screen when the vehicle is parked with a different feature available to passengers when the vehicle is in motion.

这一卡拉OK功能将在车辆停放、行驶甚至充电时可以使用。 当车辆停放时,歌词会显示在车载屏幕上,车辆行驶时乘客将提供不同的功能。

"Creating joy inside the vehicle by delivering amazing experiences is a huge part of our team's job at Ford. Now, for the first time karaoke will be available to Ford owners," the company said.

“通过在车内提供令人惊讶的体验来营造车内的快乐是福特团队工作的重要组成部分。现在,卡拉OK将首次面向福特车主提供,”该公司表示。

After an initial rollout of the F-150 Lightning vehicles, the karaoke feature will be added to the Mustang Mach-E, followed by other Ford and Lincoln vehicles.

在推出F-150闪电车型后,卡拉OK功能将被添加到野马Mach-E车型,随后将陆续添加到其他福特和林肯车型。

Ford said there is a wide mix of songs and genres available covering Rock, Country, Pop, R&B, Latin, K&J Pop and family-friendly hits. The new karaoke feature covers 38 languages.

福特表示,有各种各样的歌曲和流派可供选择,涵盖摇滚、乡村、流行、R&B、拉丁、K&J流行和适合全家的热门歌曲。新的卡拉OK功能支持38种语言。

Karaoke will be available via a Ford software update to eligible F-150 Lightning owners in the U.S., Canada, Mexico and Europe, with additional rollouts to follow.

通过福特软件更新,卡拉OK将面向符合条件的美国、加拿大、墨西哥和欧洲的F-150闪电车主开放,随后将推出更多地区。

Read Also: Ford Q2 Earnings Highlights: Revenue Beat, EPS Miss, Transit Vans Hit Record, EV Sales Fall 37%

阅读更多:福特第二季度业绩亮点:营业收入超预期,每股收益未达预期,Transit面包车创下记录,新能源车销量下降37%

Why It's Important: While a vehicle having karaoke is not likely to be the only reason a consumer buys a particular electric vehicle, the new feature adds to Ford's focus on software and electric vehicles.

虽然车辆配备卡拉OK不太可能是消费者购买特定电动汽车的唯一原因,但这一新特性增加了福特汽车对软件和电动汽车的关注。

The karaoke rollout also adds a feature that Tesla first launched in 2019 and has made standard in several of its models.

卡拉OK的推出还增加了特斯拉在2019年首次推出并在几款车型中作为标准配置的功能。

Having karaoke available while parked and charging could be a great way to pass time for vehicle owners. The feature that allows passengers to still take part in karaoke via an app, QR code and the users' smartphone also allows the experience to continue without distracting the driver.

在停车和充电时享受卡拉OK是车主们消磨时间的好方法。通过应用程序、二维码和用户的智能手机,乘客仍然可以参与卡拉OK的功能,这样可以保持体验的连续性,而不会分散驾驶员。

Tesla has often used its karaoke feature as a key selling point in certain regions around the world, including Asia. Ford could do something similar to help with international sales as competition in the electric vehicle space intensifies.

特斯拉经常将其卡拉OK功能作为全球某些地区的一个重要卖点,包括亚洲。随着电动汽车领域的竞争加剧,福特汽车可以采取类似的做法来帮助国际销售。

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Photo: Courtesy of Ford

照片:福特汽车提供

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