Barstool Sports Expands Into Cannabis Industry, Partners With Green Thumb Industries
Barstool Sports Expands Into Cannabis Industry, Partners With Green Thumb Industries
Barstool Sports, the media company founded by David Portnoy, known for its sports and pop culture content, is venturing into the cannabis market through a new partnership with Green Thumb Industries (GTI) (OTC:GTBIF). As GreenState reported, the collaboration will focus on creating custom content centered around GTI brands RYTHM and Dogwalkers Prerolls, seamlessly integrating cannabis into mainstream media.
Barstool Sports，由David Portnoy创立的媒体公司，以体育和流行文化内容闻名，通过与Green Thumb Industries（GTI）（场外交易：GTBIF）的新合作，正在进军大麻股市场。据GreenState报道，此次合作将专注于创造围绕GTI品牌RYTHm和Dogwalkers Prerolls的定制内容，将大麻无缝地整合到主流媒体中。
Why It Matters: With this move, Barstool Sports is leveraging its massive audience of 66 million viewers, providing GTI with a unique platform to bypass strict cannabis advertising regulations. GTI's VP of strategic initiatives, Armon Vakili, explained, "This partnership allows us to seamlessly integrate cannabis into mainstream culture, creating a unique platform for RYTHM and Dogwalkers to connect with consumers in new and exciting ways."
重要性: 通过这一举措，Barstool Sports正在利用其拥有6600万观众的庞大受众群，为GTI提供了一个独特的平台，可以规避严格的大麻广告法规。 GTI的战略发展副总裁Armon Vakili解释说：“这一合作使我们能够无缝地将大麻整合到主流文化中，为RYTHm和Dogwalkers创造了一个与消费者建立新而令人兴奋的联系的独特平台。”
Barstool Sports has already tested the waters in cannabis partnerships, including a deal with Cann earlier this year. As cannabis legalization spreads across the U.S., these types of media collaborations are becoming a popular method for cannabis companies to reach new consumers.
Barstool Sports已经在大麻合作中进行过试水，包括与Cann在今年早些时候达成的协议。随着大麻合法化在美国蔓延，这类媒体合作正在成为大麻公司吸引新消费者的一种流行方法。
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