Before the official launch of iPhone 16 by Apple, Mike Sievert, the CEO of the second largest mobile operator T-Mobile US in the USA, shared the inspiring sales data of this new model, despite previous concerns about demand.
In an interview with financial commentator Jim Cramer on Wednesday local time, Sievert revealed that the performance of the iPhone 16 exceeded that of the previous model.
Sievert said, 'The first week's performance was better than last year.' He emphasized that consumers are purchasing high-end models, which contribute more to Apple's revenue and profit.
Sievert said, 'People are buying Pro, they're buying Max, so they're buying the whole food chain, and they're buying it faster than last year.'
Although the highly anticipated AI features of the iPhone 16 will not be available until next month, it is expected to be released on Friday, September 20th. Some analysts have predicted that demand will decrease due to this delay, increasing pressure on Apple's stocks.
However, Sievert stated that the demand is still strong and the postponement of the AI features may prolong the purchasing cycle. He believes that due to the delayed features, users will need more time to share their experiences.
As Sievert made these positive comments, there were concerns about the market performance of the iPhone 16.
Renowned analyst Ming-Chi Kuo's report states that the pre-order volume of iPhone 16 Pro and Pro Max in the first weekend was lower than expected, with sales of approximately 37 million units. Ming-Chi Kuo's analysis based on the supply chain survey and pre-order data indicates weak demand for the Pro models, contrary to Siffert's comments.
In addition, early pre-order data suggests that due to insufficient reasons for existing iPhone users to upgrade, demand for iPhone 16 may be lower than expected.