方正证券表示，在国内，随着地产对家电影响减弱，家电更新需求占比逐渐提升。该行预期促进家电以旧换新会是一个持续的课题。天风证券认为，后续随着线上渠道逐渐接入以旧换新，以及双十一大促节点的到来，国内家电零售数据有望持续保持景气态势，给家电品牌及上游零部件企业四季度出货带来弹性。Home appliance stocks rose again. As of the time of publication, Hisense Ha (00921) rose by 7.39% to HK$26.15; Haier Smarthome (06690) rose by 2.50% to HK$28.65; Midea Group Co., Ltd (00300) rose by 4.17% to HK$73.65.
According to the Securities Times APP, home appliance stocks rose again. As of the time of publication, Hisense Ha (00921) rose by 7.39% to HK$26.15; Haier Smarthome (06690) rose by 2.50% to HK$28.65; Midea Group Co., Ltd (00300) rose by 4.17% to HK$73.65.
CICC released research reports pointing out that since August, the nationwide 'old for new' policy has gradually been implemented, as of September 20, a total of 29 provinces and cities have issued relevant detailed rules. In addition to the eight categories of major appliances and kitchen appliances mentioned in the central policy, such as air conditioners, refrigerators, washing machines, and color TVs, some local governments also provide subsidies for categories such as sweeping robots, dishwashers, small appliances, and smart home products with similar intensity.
Founder Securities stated that in China, as the impact of real estate on home appliances weakens, the proportion of demand for upgrading home appliances is gradually increasing. The bank expects that promoting the 'old for new' policy for home appliances will be an ongoing topic. Tianfeng Securities believes that with the gradual inclusion of online channels in the 'old for new' policy and the arrival of the Singles' Day sales, domestic retail data for home appliances is expected to continue to maintain a prosperous trend, providing resilience for home appliance brands and upstream component enterprises in the fourth quarter of shipments.