开源证券指出，公司将平台规模增长和多垂类拓展作为中期战略目标，上半年公司非游戏品类收入为1.67亿，同比80.2%；占收入比例为27.8%，同比+7.9pct。除游戏外的广告主投放增加彰显公司多垂类拓展战略的成效，来自非游戏广告收入或进一步提升。2024年7月Mintegral推出针对事件进行投放优化的Target-CPE功能，继续强化算法能力、创新投放策略，有望推动Mintegral收入持续增长。Mobvista (01860) rose more than 10%, as of the deadline, it rose by 8.78%, closing at HK$1.61, with a turnover of 7.2812 million Hong Kong dollars.
According to the Wisdom Financial APP, Mobvista (01860) rose more than 10%, as of the deadline, it rose by 8.78%, closing at HK$1.61, with a turnover of 7.2812 million Hong Kong dollars.
On the news front, Mobvista announced the settlement agreement on the acquisition of all equity of Peking Reyun Technology Co., Ltd. In addition, Mobvista's controlling shareholder, Ckh Holdings, intends to advance a restructuring plan with the parent company of Shunliu, the parent company of Ckh Holdings. After the restructuring is completed, the relevant shareholders will no longer indirectly hold the company's shares through Shunliu, but directly hold the company's shares.
Open Source Securities pointed out that the company's medium-term strategic goals include platform scale growth and multi-category expansion. In the first half of the year, the company's non-gaming category revenue was 0.167 billion, an 80.2% year-on-year increase; accounting for 27.8% of the revenue, up +7.9 percentage points year-on-year. The increase in advertising spending by non-gaming advertisers highlights the effectiveness of the company's multi-category expansion strategy, with further potential enhancement in revenue from non-gaming advertising. In July 2024, Mintegral launched the Target-CPE function for event optimization, continuing to strengthen algorithm capabilities, innovate delivery strategies, and is expected to drive continuous revenue growth for Mintegral.
