In recent years, driven by multiple bullish policies and emerging technologies at the national level, the digital transformation of the manufacturing industry has become an unstoppable trend. Recently, guangdong Tianyu Semiconductor Co., Ltd. (hereinafter referred to as "Tianyu Semiconductor"), a leading company in the field of silicon carbide in China, has reached a cooperation agreement with Xuanwu Cloud, a leading intelligent CRM service provider. Both parties will jointly build a CRM system to meet Tianyu Semiconductor's needs for marketing digital transformation.

It is understood that based on Xuanwu Cloud's rich practical experience in the digital transformation of the manufacturing industry and the actual business needs of Tianyu Semiconductor, Xuanwu Cloud will establish a CRM full-process management system for the company, empowering the company's marketing with digital capabilities. The person in charge of Xuanwu Cloud stated that in this collaboration, Xuanwu Cloud's intelligent CRM will help Tianyu Semiconductor achieve the following three goals: First, strengthen the coordination and timeliness of the company's marketing, and enhance customer satisfaction; Second, optimize the company's marketing business processes, improve delivery capabilities and service levels; Third, build an exclusive integrated marketing platform for Tianyu Semiconductor to enhance the digital level of marketing across all areas.

According to information, Tianyu Semiconductor was established in 2009. It was the first company in China to achieve industrialization of third-generation silicon carbide epitaxial wafers and also the first domestic silicon carbide semiconductor material enterprise to obtain automotive quality certification (IATF 16949). With more than ten years of technical accumulation and precipitation, the company has become a major supplier of global silicon carbide epitaxial wafers. It has reached the international leading level in product technical parameters and customer device yield rate, making it one of the few companies in China's silicon carbide field with international competitiveness.

As a leading intelligent CRM service provider in China, Xuanwu Cloud can provide customers with intelligent CRM products and services that cover all touchpoints, channels, and lifecycles, thus helping customers achieve high-quality digital transformation and upgrading. Public information shows that recently, Xuanwu Cloud has continuously signed new customers, including leading companies in various industries such as Lanhe Dairy, Qiaofeng Intelligence, Zhijing Technology, and Shihua Winery, embarking on the journey of digital transformation together.

As is well known, the semiconductor industry is the core of the new generation of information technology and the foundation of the digital economy. Guoyuan Securities previously pointed out in research reports that the global semiconductor industry is facing two major trends: firstly, AI demand will drive a new round of semiconductor growth curve; secondly, challenges and opportunities brought about by geopolitical issues and global bipolarization. The Chinese semiconductor industry started relatively late and is facing challenges in the short term. However, in the long run, it will promote a more independent and sustainable development of the Chinese semiconductor industry, driving semiconductor localization. At the same time, the Chinese semiconductor industry is gradually shifting towards domestic substitution to overcome limitations. In the future, with the technological catch-up of the Chinese semiconductor industry, the progress of domestic substitution is expected to continue to improve.

Against this background, the cooperation between Tianyu Semiconductor and Xuanwu Cloud to accelerate marketing digital construction will also help the company further grasp the market opportunities in the trend of semiconductor localization substitution, thereby assisting the overall business of the enterprise to maintain high-speed development.