Oji Nepia Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takayuki Morihira) will release “Nepia Nephi Toilet Roll 2 Volume 12 Roll ReFF (Leaf) Single/Double” in the Kyushu area from 2024/10/1 (Tuesday). This product participated in the horizontal recycling project ReFF (Leaf) by Unicharm Co., Ltd. (President and Executive Officer: Takehisa Takahara). Our company is responsible for utilizing solid fuel (RPF), which has not been recycled and consumed until now, in the ReFF (reef) project. Toilet rolls are produced using electricity generated from solid fuel (RPF) recycled from used disposable diapers, and sold with the ReFF (leaf) mark on the package.
Background of the initiative - the issue of increasing emissions of used disposable diapers
Affected by the declining birthrate and aging population, emissions of used disposable diapers (for children and adults) are expected to increase significantly from 2.08 million in 2015 to 2.45 million in 2030, and it is estimated that it will reach about 7% of total general waste. (※)
In 2020, the Ministry of the Environment formulated “guidelines on the amount of recycled disposable diapers, etc.” Also, most of the used disposable diapers that are currently discarded are incinerated at waste disposal facilities such as municipalities, etc., but they have announced a goal of increasing the number of municipalities working to recycle used disposable diapers to 100 municipalities by 2030, which is about 3 times the current level. This social issue has become a very important issue that should be addressed not only by local governments but also by businesses related to disposable diapers.
(*) Data is quoted from the Japan Hygiene Materials Industry Association's “Disposable Diaper Emissions Estimation” in February 2020. The graph was created by Prince Nepia
What is the horizontal recycling project ReFF (Leaf)
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ReFF (Leaf) is an acronym for “Recycle for the Future,” and is the horizontal recycling brand name developed by Unicharm. We are working on recycling to “not throw away used paper pants” in order to contribute to the realization of a sustainable society. Oji Nepia, who had previously been studying measures to address the issue of increased emissions of used paper underpants and disposable diapers, agreed with this idea and participated in this project.
Background of the initiative - the issue of increasing emissions of used disposable diapers
Affected by the declining birthrate and aging population, emissions of used disposable diapers (for children and adults) are expected to increase significantly from 2.08 million in 2015 to 2.45 million in 2030, and it is estimated that it will reach about 7% of total general waste. (※)
In 2020, the Ministry of the Environment formulated “guidelines on the amount of recycled disposable diapers, etc.” Also, most of the used disposable diapers that are currently discarded are incinerated at waste disposal facilities such as municipalities, etc., but they have announced a goal of increasing the number of municipalities working to recycle used disposable diapers to 100 municipalities by 2030, which is about 3 times the current level. This social issue has become a very important issue that should be addressed not only by local governments but also by businesses related to disposable diapers.
(*) Data is quoted from the Japan Hygiene Materials Industry Association's “Disposable Diaper Emissions Estimation” in February 2020. The graph was created by Prince Nepia
What is the horizontal recycling project ReFF (Leaf)
ReFF (Leaf) is an acronym for “Recycle for the Future,” and is the horizontal recycling brand name developed by Unicharm. We are working on recycling to “not throw away used paper pants” in order to contribute to the realization of a sustainable society. Oji Nepia, who had previously been studying measures to address the issue of increased emissions of used paper underpants and disposable diapers, agreed with this idea and participated in this project.
Presidents' comments on collaboration on ReFF (Reef) projects
Oji Nepia Co., Ltd. President and CEO Takayuki Morihira
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The recycling of disposable diapers is an important issue facing modern society, and cooperation between many local governments and companies is essential. We have recently decided to participate in the ReFF (Leaf) project with the cooperation of Unicharm Co., Ltd. We hope that recycling efforts through toilet rolls that everyone uses in everyday life will help raise awareness about environmental issues. Going forward, we will continue to be deeply aware of our corporate responsibilities in response to environmental issues such as forest conservation, and will contribute to the realization of a sustainable society.
Unicharm Co., Ltd. Representative Director and President Executive Officer Mr. Takehisa Takahara
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We aim to contribute to the realization of a sustainable society through recycling activities that reuse used paper pants (disposable diapers). I am very pleased to now be able to start an initiative using RPF recycled from used paper pants (disposable diapers) together with Oji Nepia Co., Ltd. This collaboration is an important step for us to tackle environmental issues together, and we will continue to cooperate with many local governments and companies to contribute to the promotion of a recycling-oriented society.
Recycling flow in “Nepinepi Toilet Roll”
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Solid fuel (RPF) recycled from used disposable diapers is used for power generation, and that electricity is used in the toilet roll processing process. We strictly control the amount of solid fuel (RPF) and the amount of toilet rolls generated from it. The ReFF (leaf) mark is displayed on the packaging of products produced using the solid fuel (RPF) electricity in question.
In the framework of the ReFF (Leaf) Project, we are responsible for utilizing solid fuel (RPF), which has not been recycled and consumed until now, out of materials taken from collected used disposable diapers.
“Comfortable for people and the earth.” Under the tagline of, our company, which develops products that are close to everyday life, starting with disposable diapers, will promote resource recycling of used disposable diapers and contribute to solving social issues through participation in the ReFF (Leaf) project.
■Unicharm and Nepia ReFF (Reef) Project Special Site
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■ “ReFF (Leaf)” brand site
※Click here for the release PDF
◆Contact information for inquiries regarding this matter◆
＜Inquiries about products＞
Oji Nepia Co., Ltd. Marketing Division Product Planning Department
TEL: 03-3248-2855
◆Contact information from customers◆
Customer Service Office TEL: 0120-985-041 (excluding weekends and holidays)
Nepia Homepage
Oji Nepia Co., Ltd. President and CEO Takayuki Morihira
The recycling of disposable diapers is an important issue facing modern society, and cooperation between many local governments and companies is essential. We have recently decided to participate in the ReFF (Leaf) project with the cooperation of Unicharm Co., Ltd. We hope that recycling efforts through toilet rolls that everyone uses in everyday life will help raise awareness about environmental issues. Going forward, we will continue to be deeply aware of our corporate responsibilities in response to environmental issues such as forest conservation, and will contribute to the realization of a sustainable society.
Unicharm Co., Ltd. Representative Director and President Executive Officer Mr. Takehisa Takahara
We aim to contribute to the realization of a sustainable society through recycling activities that reuse used paper pants (disposable diapers). I am very pleased to now be able to start an initiative using RPF recycled from used paper pants (disposable diapers) together with Oji Nepia Co., Ltd. This collaboration is an important step for us to tackle environmental issues together, and we will continue to cooperate with many local governments and companies to contribute to the promotion of a recycling-oriented society.
Recycling flow in “Nepinepi Toilet Roll”
Solid fuel (RPF) recycled from used disposable diapers is used for power generation, and that electricity is used in the toilet roll processing process. We strictly control the amount of solid fuel (RPF) and the amount of toilet rolls generated from it. The ReFF (leaf) mark is displayed on the packaging of products produced using the solid fuel (RPF) electricity in question.
In the framework of the ReFF (Leaf) Project, we are responsible for utilizing solid fuel (RPF), which has not been recycled and consumed until now, out of materials taken from collected used disposable diapers.
“Comfortable for people and the earth.” Under the tagline of, our company, which develops products that are close to everyday life, starting with disposable diapers, will promote resource recycling of used disposable diapers and contribute to solving social issues through participation in the ReFF (Leaf) project.
■Unicharm and Nepia ReFF (Reef) Project Special Site
■ “ReFF (Leaf)” brand site
※Click here for the release PDF
◆Contact information for inquiries regarding this matter◆
＜Inquiries about products＞
Oji Nepia Co., Ltd. Marketing Division Product Planning Department
TEL: 03-3248-2855
◆Contact information from customers◆
Customer Service Office TEL: 0120-985-041 (excluding weekends and holidays)
Nepia Homepage