01

Earl Celebrates 150th Anniversary

Recently, Piaget's 150th anniversary celebration and the “Essence of Extraleganza” Luxury Source High Jewellery Show opened at the Fosun Art Center in Shanghai. As a continuation of Paris, the festival brought more than 200 exquisite pieces of fine jewellery and watches to Shanghai. Piaget CEO Benjamin Comar (Benjamin Comar), Christophe Bourrié, High Jewellery and Global Creative Director, and China CEO Sonia Carpentier (Sonia Carpentier) visited the ceremony.

With its unique design aesthetic, Piaget cleverly blends classic inspiration from the 60s to 70s with modern aesthetics, making each piece a bridge connecting the past and the future, explaining the main theme of “the past and present blend and collide, let the splendor blossom”. The Essence of Extraleganza High Jewellery Collection is produced by the Geneva-based Piaget High Jewellery Workshop. The exhibition hall is presented in three exhibition areas: “Extraleganza (Extraleganza),” “When Mastery Ignites Artistry (When Mastery Ignites Artistry),” and “Piaget Society.”

The “Elegant and Unrestrained” exhibition area brilliantly presents the essence of Earl's style — free and unfettered creativity and craftsmanship, especially its unique “elegant and uninhibited” aesthetic concept. Back in 1969, the “21st Century Series” was launched with disruptive designs, cleverly blending fashion, exquisite craftsmanship and luxury jewelry, leading a new way to wear jewelry. Now, new products in the Essence of Extraleganza Luxury Source series have appeared. They are based on smooth, fabric-like gold and inlaid with dazzling gemstones. Through extraordinary metalworking techniques, they have recreated classics, achieving a fusion of luxury and refinement, which profoundly explains Piaget's soul that transcends the boundaries of time, is both elegant and full of limitless creativity.

Since pioneering ultra-thin movements in 1957, Piaget has been famous for its excellent watchmaking technology and exquisite jewelry craftsmanship, blending precious stones with ultra-thin design, and continuously breaking through innovation. In the “Exquisite Craftsmanship” exhibition area, from masterpieces from the brand's collections over time, to ultra-thin masterpieces that have been iterated over time, to jewellery watches with gemstones, Piaget talks about a century and a half of “elegance and unrestrained” with the elegant charm that has settled over time.

Represented by the 21st century series of fine jewellery timepieces, which were hailed by the media as “specially designed for international elites”, Piaget's jewellery and watch works have been favored by celebrities who adore the “Jet Set (elegant travel)” style, including Andy Warhol (Andy Warhol), Elizabeth Taylor (Elizabeth Taylor), and Jacqueline Onassis Kennedy (Jacqueline Onassis Kennedy). In the Piaget Society exhibition area, these rare works from a collection spanning 100 years were presented here to witness the glorious history and stylistic evolution of Piaget's watchmaking skills.

02

Ordos 1980 official announcement brand ambassador Zhao Liying

On September 25, the 1980 “Above Cashmere, Perseverance” brand spokesperson press conference opened in Ordos. Zhao Liying appeared as a spokesperson. The newly unveiled Jing'an Center in Ordos showcased all series of items, telling the story of the brand's ingenuity, craftsmanship and innovative exploration, leading the guests to explore a new world of flexibility.

At the press conference, Zhao Liying and well-known host Li Jing discussed their feelings about “flexibility.” Over the years, she has created a screen image like a branch, coping with everything with flexibility and giving her a tougher mindset to meet challenges. In the future, she will continue to put herself to the test, save strength with a relaxed attitude, and explore the infinite possibilities of life. Wang Zhen, president of Inner Mongolia Ordos Holding Group, took the stage to talk about Ordos's flexibility in 1980 and also looked forward to a broad future without limits.

At the Jing'an Center in Ordos, the brand also carefully created a new tasting feast. The 2024 Autumn/Winter Collection and classic items were displayed, explaining the brand's ingenious art and pioneering experiments. The new autumn/winter product is based on the theme of “Poetry Zhongyu”. The pure colors range from light to deep, and the tailoring is smooth and light. It is like branches and stones covered on a beach, and describes a natural story with a long aftertaste.

In the cashmere category area, classic styles are displayed according to color, and each textured masterpiece woven with fine stitching spreads order and beauty. Among them, the head velvet series uses materials with longer fiber length and finer finer fibers to give the fabric a delicate touch like fog; machine-washable, anti-static cashmere protects every pure, soft natural gift in every detail. In the Cashmere Frontier Display Area, the “Home from Afar” co-branded cashmere home series was warmly presented. Using cashmere as a screen, combined with ingenious brushing and jacquard techniques, it interprets vivid and pure prairie images and continuously broadens the boundaries of the cashmere lifestyle. The Polar Series is a brave exploration of the outdoor field by “cashmere experts”. Cashmere is finely blended with natural materials to accompany every explorer through the steep mountains of the tundra and explore the unknown.

03

Ben Shelton appeared at the Shanghai Run Party

On October 2, American tennis player Ben Shelton (Ben Shelton), who was signed by Swiss sports brand On Run, appeared at the Shanghai West Bund Dream Center store, bringing his passion and energy from the tennis court to the outside. Shelton also had a special challenge with fans at Shanghai Keystone Dream Tennis Club. The two sides had a wonderful tennis match.

This is Shelton's second time in Shanghai to compete in the Masters. As a rising star in the post-00s tennis world, Shelton continued his tennis training while balancing his college studies. His unique tennis growth trajectory not only shaped his long-term “process-oriented” training philosophy, but also made him famous for his pure and positive style of play. His personality, which enjoys the game and is willing to express, made him quickly win the love of young Chinese tennis fans and has many fans.

“Ongampo has always been committed to promoting tennis culture in China. In 2023, we signed Shelton and a group of world-class tennis players to help the brand expand in the professional field of tennis. This year, we became the official sponsor of the Shanghai Masters and used this to invite Shelton to Shanghai.” Rebecca Cai (Rebecca Cai), general manager of Ongampo Asia Pacific, said, “Sports are pure and happy; this is the spirit that Shelton conveys. Today, I hope to promote young people to socialize, feel happy, and express themselves during sports through connections between Shelton and the sports community.”

Shelton said, “I am very happy to be back in Shanghai and have the opportunity to share my love for tennis with the fans. Today, I have a deep sense of the tennis trend in Shanghai. I look forward to using my energy and happiness to inspire more young Chinese people and deepen their connection with tennis. I am also very grateful to the fans for their surprise and blessings.”

04

Kolon Nature Camping Festival opens in Xintiandi, Shanghai

On September 20, KOLON SPORT, a high-end quality outdoor lifestyle brand, officially announced the famous Shidi and environmental activist Hu Ge as the brand ambassador. The two sides collaborated to shoot the “Proof of Absence” short film based on the concept of “seamless outdoor”. In the film, Hu Ge became a charity volunteer to launch an environmental protection initiative to the public with a storytelling interpretation.

On September 22, KOLON SPORT opened the 8-day Kolon Natural Camping Festival in Xintiandi, Shanghai, integrating diverse outdoor culture and sustainable development concepts to create a unique camping space in the center of the city, presenting the high-end quality outdoor lifestyle that the brand has always advocated.

On September 25, KOLON SPORT unveiled its new retail space image “KOLON KRAFT”, which is inspired by “nature to sculpt”, for the first time in Xintiandi, Shanghai. The overall store design is inspired by the circular growth of pine trees. Adhering to the concept of sustainable development, through the application of modular props, every display tool in the store is durable and flexible, reflecting Kolon's commitment to sustainable development. This space not only showcases the ingenuity the brand puts into its products, but also showcases the brand's deep insight into outdoor and urban life. The next day, brand spokesperson Liu Shishi attended the camping festival wearing a Kolon OBLI-K camping jacket in the Shikumen color scheme and the cross-world hiking shoes in the Magnolia color scheme.

This work is deeply inspired by Kolon's unique innovative spirit and the brand ESG concept “EARTH MATTERS”. It presents multiple clothing lines such as Kolon's 2025 spring/summer series, 2024 autumn/winter series, high-end fishing product line Weather Monster, and Comfy co-branded models, and creatively introduces Kolon AEROLITE meteorite tents, PAVEILLON Mountain SP tents, AEROLITE meteorite canopies, and various outdoor equipment such as mountaineering Canes, sleeping bags, and fishing gear are used as styling accessories to interpret Kolon's unique outdoor aesthetics.

At the entrance to the Kolon Nature Camping Festival, a small tree art installation modeled after the brand logo was carefully created. Using water as the carrier, swimming fish in the water intersect with the surrounding green leaves. Step inside the space, and the real rainforest is right in front of you. Amidst the lush rainforest, it is surrounded by the “Bird of Life” carefully constructed using Kolon tent cloth. Two models of the Shanghai City-limited Kolon OBLI-K camping suit Shikumen and the Magnolia color scheme of the cross-world hiking shoe are on display at the regional center.

This jacket continues the excellent outdoor performance of the classic model. The 3L waterproof fabric combines the multiple properties of waterproof, windproof, and water-repellent, while also being moisture permeable and tear-resistant. The overall wide, loose fit combines stylish color matching with professional performance. The city-limited cross-generation hiking shoe is inspired by the Shanghai flower Magnolia. The shoe model specially uses shoe buckles developed independently by the brand, and is specially tailored to Asian foot shapes. Furthermore, the dual-density insole is designed to provide excellent comfort and support, and the application of dual-density midsole technology enhances comfort coverage to the extreme. Waterproof and breathable, it also has excellent grip and abrasion resistance, making it easy to handle both city walks and outdoor adventures.