西部证券指出，国庆假期，国内多地推出观影补贴以及发放电影消费券，在此背景下，国庆假期假期前6日全国电影票房日均收入为3.25亿元，较去年同期回落4.9%，仅为2019年同期的五成左右。此外，国庆假期平均票价呈现逐日走低态势，前6日平均票价为40.4元，较去年同期回落3.8%。由于今年以来市场供片仍处于清库存阶段，优质内容供给不足是拖累观影消费的重要原因。Film concept stocks plummeted today, as of press time, orange sky g h (01132) fell by 14.04%, closing at 0.049 Hong Kong dollars; maoyan ent (01896) fell by 13.11%, closing at 7.62 Hong Kong dollars; china ruyi (00136) fell by 11.21%, closing at 2.06 Hong Kong dollars; IMAX China (01970) fell by 3.75%, closing at 8.46 Hong Kong dollars.
According to the Intelligence Finance APP, film concept stocks plummeted today, as of press time, orange sky g h (01132) fell by 14.04%, closing at 0.049 Hong Kong dollars; maoyan ent (01896) fell by 13.11%, closing at 7.62 Hong Kong dollars; china ruyi (00136) fell by 11.21%, closing at 2.06 Hong Kong dollars; IMAX China (01970) fell by 3.75%, closing at 8.46 Hong Kong dollars.
On the news front, according to Lighthouse Professional Edition data, as of 6:09 pm on October 7th, the total box office of the National Day holiday movies has exceeded 2 billion yuan, reaching 2.05 billion yuan. As of October 7th, the total box office for 2024 movies has reached 36.854 billion yuan. It is worth noting that the total box office in 2023 was 54.953 billion yuan.
Western Securities pointed out that during the National Day holiday, many places in China have introduced movie viewing subsidies and distributed movie consumption vouchers. Against this background, during the first six days of the National Day holiday, the national average daily box office revenue was 0.325 billion yuan, a decrease of 4.9% compared to the same period last year, only about half of the level in the same period in 2019. In addition, the average ticket price during the National Day holiday showed a downward trend daily, with an average price of 40.4 yuan in the first six days, a 3.8% decrease from the same period last year. Due to the current film market still being in the process of reducing inventory, insufficient supply of high-quality content is a key factor hindering movie consumption.
