Prince Holdings Co., Ltd. (President: Hiroyuki Isono, Headquarters: Chuo-ku, Tokyo) announces the release of a video related to the news release on September 11, 2024, titled 'Results of the evaluation of the economic value of domestic state-owned forests and the quantification project.'
The cornerstone of our business is forest resources. We have been practicing sustainable forest management through afforestation for a long time. In recent years, there has been a movement to institutionalize natural capital accounting, capturing the economic value of natural capital such as forests, soil, water, air, and biodiversity.
This video introduces the 'Forest Value Visualization Project,' which has been launched in such an environment. In this project, we will collaborate with Hokkaido University and a startup with expertise in biodiversity visualization technology to measure the value of natural capital and quantitatively evaluate it.
Regarding the valuation of forest resources, our company, which owns one of the largest state-owned forests in Japan, will take a central role in establishing measurement methods, actively engage in the changing world, and further evolve nature-positive management.
【Video Overview】
Forest Value Visualization Project -Starting Edition- A Challenge to Nature-Positive
-Main video (about 7 minutes)
Short version (approximately 3 minutes)
English version (approximately 3 minutes)
Forest Value Visualization Project - Hokkaido University Edition - Challenge towards Nature-Positive
Main feature (approximately 11 minutes)
*Our company owns forests approximately three times the size of Tokyo within the country, totaling approximately 0.635 million hectares domestically and internationally. We refer to our company-owned forest as 'Prince's Forest.'
Prince Management Office Co., Ltd. Group Business Development Headquarters
Prince's Forest Revitalization Promotion Department TEL: 03-3563-4430
The cornerstone of our business is forest resources. We have been practicing sustainable forest management through afforestation for a long time. In recent years, there has been a movement to institutionalize natural capital accounting, capturing the economic value of natural capital such as forests, soil, water, air, and biodiversity.
This video introduces the 'Forest Value Visualization Project,' which has been launched in such an environment. In this project, we will collaborate with Hokkaido University and a startup with expertise in biodiversity visualization technology to measure the value of natural capital and quantitatively evaluate it.
Regarding the valuation of forest resources, our company, which owns one of the largest state-owned forests in Japan, will take a central role in establishing measurement methods, actively engage in the changing world, and further evolve nature-positive management.
【Video Overview】
Forest Value Visualization Project -Starting Edition- A Challenge to Nature-Positive
-Main video (about 7 minutes)
Short version (approximately 3 minutes)
English version (approximately 3 minutes)
Forest Value Visualization Project - Hokkaido University Edition - Challenge towards Nature-Positive
Main feature (approximately 11 minutes)
*Our company owns forests approximately three times the size of Tokyo within the country, totaling approximately 0.635 million hectares domestically and internationally. We refer to our company-owned forest as 'Prince's Forest.'
Prince Management Office Co., Ltd. Group Business Development Headquarters
Prince's Forest Revitalization Promotion Department TEL: 03-3563-4430
