Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Sadanobu Takemasu, hereinafter: Lawson), Tokyu Corporation (Headquarters: Shibuya-ku, Tokyo, President: Masahiro Horie, hereinafter: Tokyu), and Tokyu Store Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President: Sachio Obori, hereinafter: Tokyu Store) will open "Lawson S Lawson Go +toks Futakotamagawa Store" at the Tokyu Railway Futakotamagawa Station on October 18 (Friday), where customers can complete shopping by picking up products and leaving the store. Since 2020, Lawson has been expanding stores that introduce walk-through payments limited to a select group of customers such as employees in office buildings. This will be the first time to open a store that introduces walk-through payment systems for general customers. The store will be operated by Tokyu Store as a franchisee of Lawson, and will be a temporary store open from October 18, 2024 (Friday) to March 14, 2025 (Friday).
Store Image
In the retail trade sector, labor shortages due to a decrease in the working population have become a challenge. There is a need for sustainable store operation by reducing the workload of employees working in stores and improving productivity in stores.
Lawson aims to achieve "Real×Tech Convenience," where warmth born from real human connections in store and customer convenience utilizing digital technology coexist. They have implemented self-checkout systems, AI-based ordering systems in all stores, introduced customer service through avatars and smartphone cash registers in some stores to improve store productivity.
Tokyu and Tokyu Store are deploying services such as self-checkout systems and credit card payments with "TOKYU CARD Smart Pay" where credit card payments can be made cardlessly by presenting a smartphone. They are based on the business vision of providing "customer experiences that exceed expectations" and responding to the shortening of time requirements for customers using stations and commercial facility employees.
The three companies will collaborate to expand walk-through payment stores in station premises to minimize shopping time and streamline store operations. After the deployment period, they will verify customer usage and consider future expansion.
- Store Name: Lawson S Lawson Go +toks Futakotamagawa Store
- Address: 2-22-13, Futakotamagawa, Setagaya-ku, Tokyo (former Futakotamagawa Station commuter pass sales office site)
- Opening Date and Time: October 18, 2024 (Friday) 7:00
- Business Hours: 7:00-20:00 *Limited time store until March 14, 2025 (Friday)
- Area: Store 42.26㎡ (12.78 tsubo), Sales Floor 16.99㎡ (5.14 tsubo)
- Products and Services: Approximately 380 items mainly including rice balls, bakery, beverages, confectionery, etc.
* Alcoholic beverages, tobacco, fried foods, frozen foods, ice cream, magazines, books, etc.
No handling of services such as ATM, various storage agency, Loppi, Yu-Pack, etc.
Moving forward, Lawson, Tokyu, and Tokyu Store will leverage their respective expertise and collaborate to deliver a convenient experience to customers.
