WACUL <4173> announced its financial results for the second quarter of the fiscal year ending February 2025 (March to August 24). Revenue increased by 7.7% year-on-year to 91.5 billion yen, operating profit decreased by 85.0% to 1.4 billion yen, ordinary profit decreased by 84.2% to 1.5 billion yen, and interim net profit decreased by 81.4% to 1.6 billion yen. It achieved its highest ever revenue in the second quarter.

"Creating knowledge and making tools" is the mission of the company, which has been recruiting and retaining talent, strengthening and expanding solutions, developing a freelancers and corporate matching business, investing in research and marketing to build a business structure that grows high-growth or high profitability areas amidst increasing interest in Digital Transformation (DX) in marketing. Furthermore, in order to expand the EBITDA in the second half, cost reduction and quality assurance in the SEO business through the use of generative AI were achieved in the second quarter.

The company has been supporting the strong digital transformation (DX) of businesses by translating the knowledge and best practices nurtured in consulting, data analysis, and improvement proposal SaaS into services needed to achieve marketing DX. It supports business promotion in a coherent manner from formulating strategies and measures, organizing internal structures, implementing and improving marketing strategies. In the strategic phase, it offers "DX Consulting" which goes beyond digital marketing to develop digital utilization strategies, and in the tactical phase, it provides "AI Analyst" as an analysis and improvement proposal tool to support the PDCA of digital marketing. Additionally, for companies unable to carry out implementation despite such designs, it offers BPO solution groups as well as provides human resources for execution and implementation through its talent matching business.

During the interim accounting period, the company has been strengthening inbound marketing using its knowledge to advance new customer acquisition. Furthermore, in order to expand the support area from the realm of lead acquisition and CVR improvement, which has been the company's main area up to now, to the CRM/MA area, it has entered into a capital and business alliance agreement with 100 Co., Ltd. and accepted third-party allotment of new shares. It has also strengthened monitoring of the return on investment of advertising and publicity expenses, promoting overall ROI improvement while advancing the development of new customers and the continuation and expansion of existing customers in each business.

The performance forecast for the fiscal year ending February 2025 remains unchanged from the initial plan, with revenue expected to increase by 22.9% to 223.3 billion yen, operating profit to increase by 1.6% to 20 billion yen, ordinary profit to increase by 3.1% to 21.5 billion yen, and net income for the current period to increase by 7.5% to 21.5 billion yen.