Montreal, Wednesday, October 9, 2024 - Maxi has teamed up with chef Jonathan Garnier to create a new range of products and prepared meals, which are now available in all Maxi stores throughout Quebec. This range, boasting a selection of 40 high-quality products, reflects the Quebec brand's commitment to offering its customers ready-to-savour meals and solutions at affordable prices.

A versatile and accessible range

This new product range marks the first collaboration between Maxi and a Québec chef. The goal is to meet the growing needs of consumers in Québec for practical, tasty and affordable meals. The products fall into various categories, including frozen and fresh ready-to-eat meals, frozen salmon and tuna cubes, side dishes, appetizers and other dishes to cook to individual preferences. At $20 or less, each product has been carefully designed to simplify meal preparation while offering fantastic flavour, ranging from comforting classics to more exotic options. Whether you're looking for something for a busy Tuesday or a Saturday dinner, these products will elevate your meals, taking you on a journey of gastronomic discovery in your very own home.

Available in individual or family portions, the products are perfect for any consumer. With this new range, Jonathan Garnier, chef and expert culinary educator, is offering the ideal solution for those looking to cook what they want, without restrictions or guilt. The products can be used in their most basic form or slightly modified to individual taste. The packaging also has a QR code allowing consumers to discover recipe ideas and inspiration for their homemade meals. Given the speed of modern life, these versatile options offer simple, affordable and delicious solutions allowing everyone to have a moment of enjoyment without compromise.

"We wanted to offer a solution for Quebec consumers looking for quick and practical meals, while maintaining the same high quality and level of flavour that I have always promoted. These products reflect my commitment to making cooking accessible to all, without compromising on flavour," explains chef Jonathan Garnier.

A commitment to quality

This project is the fruit of a vision shared by Maxi and chef Jonathan Garnier to create tasty and practical culinary solutions. Each product has been meticulously tested to offer the perfect balance between practicality and flavour at an affordable price. The range also includes local products in the recipes, with several products having been awarded "Aliments préparés au Québec" (Prepared in Quebec) certification.

Discover Jonathan Garnier's new range of products and prepared meals, available exclusively at Maxi.

Now with over 175 stores, the Maxi banner is recognized as the leading discount retailer in the Quebec food sector. Present in Quebec for almost 40 years, Maxi deploys various programs and services to enable consumers to save money without having to compromise on freshness and quality.