以上On October 6, 2024 (Sunday), at the "WITSA GLOBAL INNOVATION & TECH EXCELLENCE AWARDS 2024" held in the capital of Armenia, Yerevan, JAL was awarded the 'Sustainable Growth / Circular Economy' sector award for the joint project 'Creating Related Populations by Randomly Sending People from Urban Areas to Rural Areas'.
【Award Details】
Award Name: WITSA GLOBAL INNOVATION & TECH EXCELLENCE AWARDS 2024
SUSTAINABLE GROWTH / CIRCULAR ECONOMY (PRIVATE SECTOR/NGO) Sector
(Sustainable Growth / Circular Economy sector award)
Award Date: October 6, 2024 (Sunday)
Title: Creating 'Related Populations' by Randomly Sending People from Urban Areas
Creating 'related population' by initiating random travel from urban to rural areas.
Winners: NRI Digital Inc, Nomura Research Institute Ltd, East Japan Railway Company.
Japan Airlines Co., Ltd.
[Reason for winning award]
WITSA (World Information Technology and Services Alliance) is an international organization established in 1978, composed of industry associations from 80 countries and regions around the world. WITSA selects and awards outstanding ICT users and systems globally.
This joint project that won the award this time utilizes miles and points to promote random travel from urban to rural areas, creating a relationship population with regions. The concept of promoting travel to randomly selected destinations was highly praised in the field of 'sustainable growth and circular economy'.
Japan Airlines (JAL) for 'Fly Somewhere with Miles' (*1), and East Japan Railway Company (JR East) for 'Somewhere with View!' (*2) have won.
(*1) 'Fly Somewhere with Miles' is a service provided jointly by three companies based on patents and operational knowledge held by NRI Digital Inc and Nomura Research Institute Ltd (NRI).
(*2) "Somewhere View!" is a service jointly provided by three companies based on patents and operational knowledge owned by NRI Digital Co., Ltd. and Nomura Research Institute, Ltd. (NRI).
The JAL Group will enhance corporate value by creating both social and economic value through the creation of relationships and connections through movement.
Above.
