Kempczinski提到，麦当劳正在开始考虑2025年的计划，他告诉团队Analysts believe that the economic situation of low-income households is expected to remain poor before the end of the year and the beginning of next year, and consumers are also facing the potential threat of rising oil prices due to the tense situation in the Middle East. Under the pressure of high inflation and high interest rates, McDonald's CEO Kempczinski said we need to prepare for another difficult year.
McDonald's is preparing for 2025 to deal with possible difficulties.
On October 11, EST, McDonald's CEO Chris Kempczinski warned at the Boston College CEO Club event that low-income customers will still face financial pressure at the end of this year and the beginning of 2025.
Kempczinski mentioned that McDonald's is beginning to consider plans for 2025, and he told the team to prepare for another difficult year and ensure a strong value proposition in all markets.
In June of this year, McDonald's launched a $5 package aimed at meeting the needs of low- and middle-income customers struggling with high inflation and high interest rates.
This package includes a double cheeseburger (McDouble) or a barley chicken burger with 4 chicken nuggets, along with small portions of fries and a small drink. Since the value package was well received by customers, McDonald's decided to extend the package offer until the end of the year. However, Kempczinski mentioned that the package may be readjusted.
Earlier, McDonald's reported in July that its quarterly same-store sales declined for the first time in nearly four years due to the weakening desire of customers to spend. The data for the same month also showed that the number of consumer credit card overdrafts was increasing, and credit card debt unexpectedly soared to the biggest increase since January in July, causing total consumer credit growth to soar by nearly 27 billion US dollars, the biggest monthly increase since 2022.
For low-income families, the economic situation will only become more difficult before the end of this year. Goldman Sachs's latest consumer report shows that after a survey of 2,000 consumers, many have begun to seek more cost-effective options due to the severe economic situation.
Looking ahead, McDonald's will release its third-quarter earnings report on October 29th. Some analysts believe that the tense situation in the Middle East may push up oil prices and bring the possibility of inflation to the US.
