On October 13, Financial Association News (Reporter Liu Mengran) reported that Longi Green Energy recently launched the distributed component product Hi-MO X10, almost fully utilizing their latest mass-producible technologies: HPBC 2.0 cell, Tailei silicon wafers, 0BB technology, etc. The company's chairman, Zhong Baoshen, stated during the product launch that the efficiency of HPBC2.0 mass production has already reached 26.6%, achieving 90% of the theoretical limit. With continuous advancement in technological processes, there will be a chance in the future to increase efficiency to nearly 95% of the theoretical efficiency.

According to media discussions during the product launch event, the pricing of the new product in the Chinese market will be higher than competitors by 0.1 yuan/W. Niu Yanyan, the President of Longi Green Energy's Distributed China Region, mentioned that the product is already selling well with good order volume, indicating that the market can accept this pricing.

Niu Yanyan introduced that the HPBC1.0 series products have accumulated sales of 20GW since their release in October last year. For the photovoltaic industry, power generation capacity is the important standard to measure the value of photovoltaic components.

Financial Association reporters noted that with a price difference of 0.1 yuan/W, the initial investment for a 1MW HPBC2.0 module will increase by around 0.1 million yuan. However, based on simulations of global typical region electricity generation provided by the company, with a 30W power increase and 1% efficiency increase characteristics, the average electricity generation has increased by over 8% compared to TOPCon products. From a 25-year revenue perspective, the IRR of Hi-MO X10 modules has increased by 6.2% compared to TOPCon, covering the initial investment cost difference.

Longi has already launched three HPBC series modules, where Hi-MO X6 is a first-generation product. Tailored for different specific scenarios, since October last year, they have successively introduced single-glass anti-soiling modules, double-glass humidity-resistant modules, and villa modules, among others. It is noteworthy that the villa modules released in June this year were not priced per watt but per square meter, resulting in a price per watt higher by 0.2-0.3 yuan/W compared to the market at that time.

In May this year, the Hi-MO X9 was released in Europe, becoming the X10 series HPBC2.0 cell technology. In March this year, Longi released Tailei silicon wafers. The X10 series products are equipped with N-type Tailei silicon wafers, featuring more concentrated resistance, reduced current losses, enhanced mechanical strength, and other characteristics.

Furthermore, the new components introduced by Longi this time further incorporate 0BB technology, achieving a 'backside without main grid' on top of the 'front without grid lines', optimizing maximum front surface light absorption while also enhancing the efficiency of backside light reflection absorption. By adopting the 0BB structure, after removing the main grid, the fine grid directly connects and interconnects the pv ribbons, shortening the distance for current transmission, further boosting component power by 5W+.

But pricing higher than competitors will still test downstream customers' willingness to accept HPBC2.0. Currently, the price of photovoltaic modules is still in continuous decline. In September this year, State Power Investment Corporation's second batch of photovoltaic module centralized procurement opened for bidding for 2024, with the lowest bid price as low as 0.6221 yuan/W, setting a new industry low. According to infolink news, after the National Day holiday, the market demand remains sluggish, with overall prices continuing to decline under the influence of low prices, and the average price has started to approach 0.7 yuan per watt.

Regarding product pricing, Niuyanyan stated in the discussion that product pricing is related to value, and downstream customers will focus more on efficiency and reliability when choosing products. She believes that considering the value of power station assets and the protection of factory assets, choosing products with multiple protection functions is a more comprehensive decision. In the long run, this provides value feedback and ensures operational safety.