On the afternoon of October 14, according to Sina Technology, Miniso and Meituan announced a deep strategic cooperation on October 14. Both parties focus on instant retail business, and Miniso will launch over 800 '24H Superstores' in Meituan within the year in the form of flash stores, serving consumers with 'online ordering, delivery in as fast as 30 minutes' immediate needs. At the same time, both parties will also explore cooperation in on-site business. Meituan will provide Miniso with various digital marketing support based on user on-site consumption scenarios.
Chairman and CEO of Miniso Group, Ye Guofu, said: 'Meituan is a very good deep cooperation partner for Miniso. Both parties highly match in style and genes, and Miniso also hopes to be a benchmark partner for Meituan.' He expressed that Miniso remains bullish on the development prospects of instant retail and flash store formats, hoping that this cooperation will be a new starting point, making the 24H Superstore, an immediate retail flash store format, the second growth curve in Miniso's domestic market.
Wang Puzhong, CEO of Meituan's core local business, said that Miniso has strong supply chain capabilities and product strength, actively embracing instant retail. Meituan will leverage the synergies of home delivery and on-site services to fully support Miniso's exploration of new formats. Currently, the layout of flash stores has become the mainstream trend and necessary direction of evolution in the instant retail industry. It is believed that the cooperation between the two parties will become a benchmark collaboration in the industry. (Luo Ning)
