The Athletic Names Fubo Its First Official Live TV Streaming Partner; Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities
The Athletic Names Fubo Its First Official Live TV Streaming Partner; Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities
Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities
FuboTV Inc. (d/b/a/ Fubo) (NYSE:FUBO) and The Athletic announced today an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences.
This press release features multimedia. View the full release here:
Through the partnership, sports-first live TV streaming platform Fubo is The Athletic's first streaming partner.
Fubo will be integrated into live game blogs and additional content on The Athletic's leading sports platform as a go-to sports streaming destination. As part of this, The Athletic will work with Fubo to provide the most engaging and informative content experience possible through custom in-content modules that will feature relevant game information.
The Athletic and Fubo plan to jointly develop new product features on The Athletic platform designed to ultimately build a unique and market-leading user experience.
