①Driven by the weak yen, japan's tourism industry in 2024 is booming like never before; ② Data shows that as of September, international tourists spent 5.86 trillion yen in Japan (equivalent to 39.27 billion US dollars); ③ This exceeded the consumption record of 5.3 trillion yen set in all of 2023.
Financial Network News, October 17 (Editor: Bian Chun) Driven by the weak yen, japan's tourism industry in 2024 is booming like never before. The latest official data released shows that the amount spent by visitors to Japan locally broke the annual record in just 9 months.
According to preliminary data released by the Japan National Tourism Organization (JNTO) on Wednesday, as of September, international tourists spent 5.86 trillion yen in Japan (equivalent to 39.27 billion US dollars). This exceeded the annual consumption record of 5.3 trillion yen set in 2023.
As of September, 26.88 million tourists have arrived in Japan, a year-on-year increase of 54.7%, surpassing the total number of tourists in 2023. This makes it likely that this year will break the record of 31.9 million tourists set in 2019.
According to data from July to September, the average expenditure per visitor to Japan was 0.223 million yen. Italians spent the most, followed by Spaniards and Russians.
The data shows that the number of visitors to Japan in September was 2.87 million, an impressive increase of 31.5% year-on-year, but slightly less than the 2.93 million people in August.
In July of this year, there were 3.29 million visitors to Japan, reaching a new monthly peak. Since February of this year, the number of visitors to Japan has broken monthly records several times.
Tourism plays a very important role in the Japanese economy. Over 20 years ago, Japan proposed the global strategy of becoming a tourism-oriented country, hoping to drive economic recovery through the revitalization of the tourism industry.
Tourist spending is classified as exports in Japan's national economic accounting, and is expected to become the country's second largest export industry after autos, ahead of electronic components.
Japan's tourism industry is thriving, largely driven by the weakness of the Japanese yen, which increases the purchasing power of foreign tourists, while Japan's anime, games, idols, and other subcultures have been popular globally.