此外，7-9月陆续推出户外跑鞋FuturaS、专业竞速跑鞋飞飚2、大众跑鞋雨屏第八代，新品持续迭代升级强化消费者心智。预计Q3大装和童装门店数均略提升，大装/童装门店面积环比均有所提升，门店开设&渠道升级。CICC expects that 361 degrees (01361) will achieve a net income attributable to the parent company of 1.09/1.23/1.37 billion yuan from 2024 to 2026.
It was reported by the Wisdom Financial APP that CICC released a research report stating that 361 degrees (01361) is expected to achieve a net income attributable to the parent company of 1.09/1.23/1.37 billion yuan from 2024 to 2026, currently corresponding to PEs of 7/6/6X, significantly lower than other sporting goods companies, giving a 'buy' rating. In the third quarter of 2024, offline sales of large apparel products grew by around 10% year-on-year, children's apparel sales grew by around 10%, e-commerce sales grew by over 20%, and the sales performance met expectations.
The report mentioned that in the third quarter of 2024, the company's offline sales of large apparel and children's apparel led the growth rate in the industry. Monthly trends indicate that the growth rate is expected to slow down in July due to a high base, but accelerate in August and September driven by the Olympics and back-to-school season, while online sales continue a high-growth trend. Overall inventory discount levels remain stable, with expected discounts around 71%, and inventory turnover of 4.5-5 months. Additionally, outdoor running shoes FuturaS, professional racing shoes Flyten 2, and popular running shoes RainShield 8 have been successively launched from July to September, continuing to enhance consumer brand perception.
Furthermore, from July to September, new outdoor running shoe FuturaS, professional racing shoe Flyten 2, and popular running shoe RainShield 8 were successively launched to continuously iterate and enhance consumer brand perception. The number of large apparel and children's apparel stores is expected to slightly increase in Q3, with a corresponding increase in store areas, focusing on store openings and channel upgrades.
In the short term, the performance of the Q4 2024 ordering fair is relatively superior, and supplementary orders from July to September indicate a continuous increase in consumer product acceptance. The high growth certainty of income in 2024 continues. In the medium to long term, the trend of improving the company's product matrix and product strength is ongoing, with continuous optimization of the channel structure. In the context of consumer focus on value for money, the company is expected to continue to benefit.
