展望未来，百奥将继续聚焦优势细分赛道，积极探索其他品类的突破机会，逐步构建丰富的产品矩阵，更高效地满足高品质、多元化的用户需求，不断提升公司在细分赛道的竞争优势。同时，公司也将继续坚持用户至上的研发理念和IP精细化的长线运营策略，加强游戏自主研发和前沿技术的投入和应用，不断提升研发品质和效率。此外，百奥亦会在积极把握国内市场的同时，持续推进海外市场的布局，加速全球化步伐。Global Baioo Interactive (02100.HK) announced that in the third quarter of 2024, the company's quarterly active accounts were 7.4 million, an increase of 32.1% compared to the previous quarter. The quarterly paid accounts were 0.9 million, an increase of 12.5% compared to the previous quarter.
The company's average revenue per quarterly paid account was RMB 162.6, an increase of 2.2% compared to the previous quarter, but a 7.9% decrease compared to the same quarter in 2023. The increase in revenue was mainly due to continuous content innovation and optimized user experience in the company's existing games, offering rich and diverse game content and different gameplay to meet user needs, leading to a sustained increase in user willingness to pay. The decrease compared to the same period last year was mainly due to the natural decline in revenue as some games with longer online time matured over their lifecycle.
In the third quarter of 2024, Baioo continued to adhere to a user-centric R&D philosophy, maintaining a refined long-term operating strategy focusing on intellectual property (IP), maintaining high-quality, high-frequency content iterations, and actively exploring innovative business models. The company's core game products continued to perform exceptionally well, with the self-developed classic IPs "Aochi Legend" and "Aobi Island" showing strong vitality. The "Aochi Legend Web Game", which has been in operation for over 12 years, continues its good momentum in revenue in the first half of the year, while the "Aochi Legend Mobile Game", launched 3 years ago, still maintains stable activity. In September, the National Day version of the "Aochi Legend Mobile Game" - "Riyue Huamian" was launched, receiving high user recognition. The mobile game "Aobi Island: Dreamland", launched its two-year anniversary celebration version "Xinghai Anniversary" in July, collaborated with well-known TV IP "Balla La Magic Fairy" and animated IP "Xiao Xiong Mao Meng Er", showing outstanding performance.
Looking ahead, Baioo will continue to focus on advantageous niche tracks and actively explore breakthrough opportunities in other categories, gradually building a rich product matrix to more efficiently meet high-quality, diverse user demands and continuously enhance the company's competitive advantage in niche tracks. At the same time, the company will persist in its user-oriented R&D philosophy and refined long-term IP operating strategy, strengthen investment and application of independent game development and cutting-edge technology, consistently improving R&D quality and efficiency. In addition, while actively seizing the domestic market, Baioo will continue to advance its layout in overseas markets, accelerating its globalization pace.
