Apple iPhone 16 Discounts Roll Out on Alibaba's Tmall, AI Delays and Domestic Competitors Fuel Aggressive Pricing
Apple iPhone 16 Discounts Roll Out on Alibaba's Tmall, AI Delays and Domestic Competitors Fuel Aggressive Pricing
Apple Inc (NASDAQ:AAPL) has reduced iPhone 16 prices by up to 1,600 yuan ($225) on its Alibaba Group Holding's (NYSE:BABA) Tmall store to boost sales during Singles' Day, the world's largest shopping festival.
苹果公司(纳斯达克:AAPL)已经将在阿里巴巴(临时代码)旗下的天猫商城的iPhone 16价格降低了最多1600元(225美元),以促进双十一购物节期间的销售,这是全球最大的购物节。
Beginning Monday evening, Apple offered a 500-yuan voucher for all iPhone 16 models, with the base iPhone 16 and iPhone 16 Pro Max starting at 5,499 yuan and 9,499 yuan, respectively, SCMP reports.
根据南华早报报道,从周一晚开始,苹果为所有iPhone 16型号提供500元的代金券,基础版iPhone 16和iPhone 16 Pro Max的起价分别为5,499元和9,499元。
These price cuts come as Apple aims to counter the lukewarm initial response to the iPhone 16 on Chinese social media.
这些降价措施是苹果为了应对iPhone 16在中国社交媒体上的冷淡初次反应而采取的。

The discounting is partly due to Apple Intelligence's on-device AI system not supporting Chinese until next year.
部分折扣是因为苹果智能公司的手机AI系统直到明年才能支持中文。
Tmall has also introduced a trade-in subsidy of up to 1,100 yuan, allowing customers to save as much as 1,600 yuan on iPhone 16 purchases. JD.com Inc (NASDAQ:JD) announced a similar discount, offering a free AppleCare+ subscription for the iPhone 16's base and Plus models. PDD Holdings Inc (NASDAQ:PDD) Pinduoduo further slashed prices, with the 256GB iPhone 16 Pro Max now priced at 9,199 yuan.
天猫也推出了最高可达1,100元的以旧换新补贴,让客户在购买iPhone 16时最多可以节省1,600元。纳斯达克上市的京东宣布了类似的折扣,为iPhone 16的基础款和Plus款提供免费AppleCare+订阅。pdd holdings彭博多 further slashed prices,256GbiPhone 16 Pro Max现价9,199元。
Riding the success of its 5G comeback, Huawei Technologies Co outpaced Apple in mainland smartphone sales in August for the first time in 46 months, SCMP cites CINNO Research.
根据《南华早报》援引赛诺研究的消息,凭借5g概念的成功回归,华为科技有限公司首次在46个月内在8月份在中国内地智能手机销售中超过苹果。
Prior reports indicated that Pinduoduo and Taobao were slashing the prices of the iPhone 16 series before its official release due to its lack of AI features.
之前的报道指出,因iPhone 16系列缺乏人工智能功能,拼多多和淘宝在其正式发布之前已经开始大幅削减价格。
Pinduoduo started selling the iPhone 16 Plus with 512 gigabytes of storage at a 10% discount and the 128GB iPhone 16 at an 11% discount. Both Pinduoduo and Taobao marketplace have slapped a 4% discount on the 256GB version of the high-end iPhone 16 Pro Max.
拼多多开始以打九折的优惠价销售512GB存储空间的iPhone 16 Plus,以及以打八折的价钱销售128Gb iPhone 16。拼多多和淘宝市场均对256Gb版的高端iPhone 16 Pro Max打了四折优惠。
Needham analyst Laura Martin expects the iPhone to constitute 89%- 96% of Apple's fiscal 2025 revenue.
Needham分析师Laura Martin预计iPhone将在苹果2025财年的营业收入中占89%- 96%。
Apple stock gained 37% in the last 12 months. Investors can gain exposure to the stock through Vanguard Information Tech ETF (NYSE:VGT) and iShares Russell 1000 Growth ETF (NYSE:IWF).
过去12个月,苹果股票上涨了37%。投资者可以通过Vanguard Information Tech ETF (纽交所:VGT) 和 iShares Russell 1000成长指数etf-ishares (纽交所:IWF) 资产配置该股票。
Price Action: AAPL stock is down 0.99% at $234.13 at the last check on Tuesday.
股票价格走势:AAPL股价在上周二最后查询时下跌0.99%,报234.13美元。