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佩蒂股份(300673.SZ):随着“双十一”大促活动的推进,爵宴鸭肉干有望成为行业首个狗零食破亿的超级大单品

Petpal Pet Nutrition Technology (300673.SZ): With the advancement of singles' day sales promotion, JuYan duck jerky is expected to become the first super popular product in the industry to break one billion in sales.

Gelonghui Finance ·  Oct 25 03:29

On October 25, Petpal Pet Nutrition Technology (300673.SZ) stated at an investor relations event that during this year's singles' day sales "pre-sale" event, Jueyan's final payment exceeded 10 million yuan in sales on the Tmall platform within the first 4 hours, leading the dog snacks list on various platforms, with soaring user reviews for air-dried main food. With the promotion of the Singles' Day sales event, Jueyan's dried duck snacks are expected to become the industry's first super blockbuster dog snack to break a billion yuan. The widely anticipated high-quality main food products from New Zealand will be continuously adjusted according to market demand to meet Chinese customer needs. The independent brand will also continuously introduce new products, emphasizing high quality and differentiation, while making profound adjustments to the brand positioning and operational model of Hao Shi Jia. During Singles' Day sales, the company's online store launched a membership points system to focus on customer retention and maximize customer consumption cycle earnings.

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