都市丽人的底气来自于其市场前景的持续向好。2024年都市丽人的中期业绩报告显示，都市丽人实现总收入15.14亿元人民币，较去年同期增长11%，盈利能力快速增强，同时令股东感到鼓舞的是，都市丽人宣布了每股港币1.1分的派息方案，派息率约30%。这表明都市丽人具备稳健的盈利能力和良好的现金流状况。From generous dividends to continuous shareholding, Cosmo Lady (02298) has attracted close attention from the capital markets.
According to the financial news app, from generous dividends to continuous shareholding, Cosmo Lady (02298) has triggered close attention from the capital markets, showing a strong resurgence in the Chinese lingerie consumer market. On October 31, 2024, Cosmo Lady announced that executive director Wu Xiaoli purchased 750,000 shares of the company's common stock at an average price of about HK$0.273 per share from October 29 to 31, 2024.
Previously, Cosmo Lady's executive director Wu Xiaoli purchased 1,070,000 shares of the company's common stock at an average price of about HK$0.254 per share from September 25 to 27, 2024. Since 2023, the management has increased the company's shares several times, demonstrating confidence in the company's future prospects.
Cosmo Lady's confidence comes from the continuous improvement of its market prospects. Cosmo Lady's mid-year performance report for 2024 shows total revenue of 1.514 billion Chinese yuan, an 11% increase from the same period last year. Profitability is rapidly improving, and shareholders are encouraged as Cosmo Lady announces a dividend of approximately HK$0.11 per share, with a payout ratio of about 30%. This indicates Cosmo Lady's stable profitability and good cash flow position.
As a nationally leading brand with high sales volume, Cosmo Lady, known for being 'good and affordable', deeply cultivates the national market and is the 'pace-setter' in China's women's lingerie market. In the first half of 2024, Cosmo Lady signed contracts with 755 stores, opened 373 new stores. As of the end of June, the total number of stores is approximately 4,500, a year-on-year increase of about 2%. Cosmo Lady not only focuses on market expansion but also strives to improve the performance of individual stores. By deeply exploring consumers' shopping paths, continuously optimizing their shopping experience, it lays a solid foundation for the brand's long-term development.
Alongside the Chinese Synchronised Swimming Team's participation in the Olympics, Cosmo Lady, the official partner of the Chinese Synchronised Swimming Team, has sparked a trend of 'Cosmo Lady fans'. By promoting Chinese culture, it showcases the strength and charm of Chinese brands. Cosmo Lady has further enhanced the brand's influence through innovative marketing methods. In the first half of 2024, Cosmo Lady collaborated with media giants such as Railway Lutie and Yongda, using high-speed rail as a medium to place nearly a thousand large screens and lightbox advertisements at high-speed railway stations in 126 cities nationwide, further enhancing the brand's visibility. In addition, Cosmo Lady also partnered with New Trend Media to place advertisements in 7,500 community locations in the first batch of cities such as Zhengzhou, Wuhan, and Dongguan, further expanding the brand's reach.
In December 2021, Cosmo Lady's chairman Zheng Yaonan returned to the management team and took on the role of CEO. Cosmo Lady embarked on a 'second entrepreneurial' phase and achieved consecutive profits. Zheng Yaonan revealed Cosmo Lady's development 'five-step' plan: establishing a foundation in 2022, entering a good momentum in 2023, strengthening in large provinces in 2024, achieving comprehensive breakthroughs in 2025, and reshaping brilliance in 2026.
