格隆汇11月4日|据盖世汽车,欧洲,是汽车的发源地然而如今,以大众为主的欧洲车企却正面临一场“完美风暴”。日前,大众汽车集团公布了第三季度财报,营业利润同比大跌42%至28.6亿欧元;营业利润率下降至仅3.6%,为四年多来的最低水平。路透社针对六家欧洲汽车制造商展开的调研显示,产能过剩和生产成本过高并不是大众集团一家独有的问题,其它欧洲车企也面临相似困境。甚至在产能利用率方面,大众的处境可能比一些主要竞争对手还要好一点。在全球电动化浪潮中,欧洲虽最早倡导向电动化转型,但进展却稍显滞后,目前整体渗透率仅在20%左右。反观中国新能源车市场蓬勃发展,渗透率已达到45%。如果欧洲车企不能迅速扭转颓势,衰落的趋势就有可能彻底演变成溃败,大众汽车集团最新的“断臂求生”举措或许将只是欧洲汽车行业“多米诺骨牌”的第一块。如何在与中国品牌的竞争、成本高涨和技术转型的多重压力下求生存、谋发展,将是欧洲汽车行业亟需破解的关键问题。
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关厂、裁员、降薪,欧洲汽车工业走向衰落?
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