Recently, many places such as Dalian, Zhangjiakou, and Yancheng have promoted home purchase consumption by issuing various types of housing purchase subsidies and organizing promotional activities, etc., to support residents' demand for rigid and improved housing, and push the real estate market to bottom up and stabilize.

“As the market stops falling and stabilizes, housing purchase subsidies are a common policy of local governments.” Researchers say that subsidy measures are very attractive to buyers and can drive some demand.

In the past month, the “combo punch” of the policy to stop falling and stabilize the real estate market showed obvious results.

In October, the sales area of new homes across the country increased for the first time after several months of continuous year-on-year decline. The total number of new and second-hand housing transactions was the first time in 17 years that “silver ten” surpassed “gold nine.” The collection of storage houses for use as guaranteed housing, and the implementation of urban village renovation and monetized resettlement has accelerated, and special classes have been set up in many places to clarify collection and storage rules.

Industry insiders believe that although the popularity of the real estate market has shown positive structural changes, the upward momentum of the market is still not strong, and policies to stabilize real estate still need to be strengthened. It is expected that the implementation of the stock policy will be accelerated. At the same time, the market expects that incremental policies will be introduced, and the effects of the early policies may be consolidated. The core city property market is expected to stop falling and stabilize in the fourth quarter, thus providing important support for the national market to bottom up.

Looking ahead to 2025, institutions can focus on the continued implementation of local policies, room for mortgage interest rate adjustments, and optimization of collection and storage policies. They also need to pay attention to the impact of the capital market on the property market. The strong correlation between China's stock market and the property market and the relative leadership of the stock market are expected to speed up the industry's bottoming process. The “combo punch” of the policy has boosted confidence. Real estate fundamentals with “housing prices” as the core are expected to improve next year, pushing for further restoration of real estate sector valuations.

Real estate-related industry chain enterprises:

China Overseas Development (00688), C&D International Group (01908), Yuexiu Real Estate (00123), Greentown China (03900), Sunac China (01918), Longhu Group (00960), Ocean Group (03377), Vanke Enterprise (02202), China Resources Land (01109), Xuhui Holdings (00884), etc.;

Property management companies: China Resources Vientiane Life (01209), Poly Property (06049), CNOOC Properties (02669), Midea Real Estate (03990), etc.

Housing agency: Seashell-W (02423), Country Garden Service (06098)