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喜临门(603008.SH):社区渠道计划正在加盟商体系中快速铺开

xilinmen furniture (603008.SH): The community channel plan is rapidly expanding in the franchisee system.

Gelonghui Finance ·  Nov 7, 2024 16:05

Gelonghui, November 7th | Xilinmen furniture (603008.SH) stated at the performance briefing that there were two significant changes in the investment and expansion of the offline channels this year: 1. Focusing on improving the quality of store operations. In the third quarter, there were new expansions in the Netease, Fasima, and Ximian series stores, with over 90 new additions. At the same time, efforts are being made to adjust the stores, such as improving quality, transforming store conditions, and diverting to home decoration distribution points, stabilizing the store base. 2. Channel resources are focusing on stock renewal. The community channel plan is rapidly expanding in the franchise system, community stores are building a business model, and the company has established four community stores in Shanghai, Nam Cheong, Chengdu, and Shenyang, starting trial operations, preparing for the layout of entering the stock era for mattress development.

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