同社は、今後も企業と消費者のエンゲージメント向上を実現するメッセージングプラットフォーム「Cuenote」として、メッセージングチャネルの拡充、利便性向上およびサービス品質の向上に努めていく。Yumirlink <4372> announced that it will start providing the Web push notification service "Cuenote Push" from November 25, 2024.
"Cuenote Push" is a service that can send "Web push notifications" to users' PCs and smart phones without the need for an app. Companies do not need to acquire users' personal information such as email addresses, and users do not need to go through procedures such as membership registration, making it easy to receive notifications. Additionally, it is possible to link membership information from EC sites and subscriber data for Web push notifications, allowing for sending notifications separately to members and non-members or categorically sending notifications based on attributes.
A "Web push notification" is a feature that sends notifications to devices such as PCs and smart phones via a web browser. Users can combine short messages of about 120 characters with images. By granting permission for notifications, users can continuously receive notifications. According to the company, this approach is effective in reaching potential customer segments, promoting visits to websites, purchases, and is considered an effective marketing service that is distinct from newsletters and SNS.
The company will continue to strive to enhance engagement between businesses and consumers through the messaging platform "Cuenote." They will work on expanding messaging channels, improving convenience, and enhancing service quality.
