On November 5, the 7th China International Import Expo (CIIE) was grandly opened in Shanghai. As an important platform for global international trade cooperation, it attracted thousands of outstanding global companies to participate in the exhibition. As the host of the CIIE, the “gold symbol” of the city of Shanghai, Guangming Dairy appeared at the Expo in multiple roles as an exhibitor, supplier and service provider for seven consecutive years, showcasing the unique charm and brand image of the Chinese dairy industry to the world with excellent products and services.

Join hands with New Light to create a forest party to share healthy and delicious flavors

At this fair, Guangming Dairy joined hands with its long-term partner, the overseas company Xinlite, to launch a “Green Yingnan Island, Forest Home” themed booth with “Home” as the core concept, and held a special Brand Day event on November 7, inviting guests from around the world to experience Forest Party, share healthy and delicious flavors, and experience a strong family atmosphere. On the day of Brand Day, a dairy feast with innovation and vitality was brought to the audience through a series of creative food displays and exciting performances. From teaching beat percussion dance movements in “Rhythm Kitchen” to traditional New Zealand dance performances by “Sound of the South Island”, every session showcased a unique opinion on a natural and healthy lifestyle and brand commitment.

It is particularly worth mentioning that the Mint Star Chef team, which just won the team gold medal in the 26th IKA International Olympic Cooking Competition this year, was also specially invited to perform live. The Star Chef team carefully created four custom-made cuisines using new products from Sunlight, which vividly showcased the characteristics of Sunlight products and their wide compatibility with different cuisines. In addition, a mysterious dish, “butter candle bread”, was launched on site. It amazed four people with its creativity. The melted butter was poured into a mold and cooled and frozen into the shape of a candle. The unique production method won the admiration of the guests. This exciting series of events brought a full range of sensory enjoyment to the guests and received wide acclaim.

In order to better show the brand image, Guangming Dairy made full use of the live streaming platform to fully display the exciting Brand Day event, which not only showcased the new products exhibited this time, but also revealed the live food production process to tell consumers about Guangming Dairy's journey into the Expo in an instant and interactive manner. The live streaming format not only enhances the interaction between consumers and brands, but also gives consumers an immersive sense of participation.

As a partner of Guangming Dairy for seven consecutive years, Sunlight is now introducing two new products: Sunlight Nutrabase Adult Nutritional Base Powder and Nutrapaw Nutritional Dairy Supplement designed specifically for pets. These new products have enriched Sunlight's product line, and also demonstrated Sunlight's concern and innovation ability for a comprehensive healthy lifestyle. As New Zealand's top dairy manufacturer, Sunlight is committed to providing high-quality nutritional products and food service products to global consumers, spreading its brand philosophy of empowering everyone with natural energy and promoting a healthier lifestyle.

The entire industry chain appeared in Jinbo, showing the impetus for high-quality development

As a leading high-end dairy leader in China, in addition to attending the Expo, Guangming Dairy was also invited to attend the 17th “Belt and Road” Ecological Agriculture and Food Safety Forum. With the theme of “Deepening Cooperation, Openness and Cooperation in Agriculture and Food Cooperation and Jointly Building a Community of Human Destiny”, the forum brought together many heavyweight guests, including domestic and foreign politicians, academicians from both houses, business leaders, international organizations, institutions in China, business (associations) and outstanding entrepreneurs, to have in-depth exchanges on the topic. Guangming Dairy shared innovative practices in digitizing the entire industry chain and world-class quality management system, and detailed specific quality management measures. Guangming Dairy said that with the core competitive advantage built up by the entire digital industry chain and world-class quality management system, it not only promotes the high-quality development of the enterprise itself and continuously revitalizes the century-old brand, but also injects fresh “bright” energy into the booming development of the fresh milk industry, leading the industry towards a more prosperous future.

It is worth mentioning that Guangming Dairy Logistics, an important chain in the entire industry chain of Guangming Dairy, was the only logistics “full diligence” guaranteed by CIIE. This year, it will continue to undertake the food and beverage supply guarantee work during the CIIE period. At this year's fair, Lingxian Logistics is expected to depart a total of about 300 vehicles, guaranteeing about 0.45 million servings of food for the Hot Chain Working Group. In addition, Guangming Dairy will continue to provide Guangming products to Chinese and foreign media in the News Center, so that the world can enjoy the good taste of Guangming.

State-owned enterprise “digital economy” benchmark, unveiled in the Jinbo Innovation Incubation Exhibition Area

This time, in addition to showcasing new products from Xinlite as a benchmark for the “digital economy” of state-owned enterprises in Shanghai, a series of digital assets issued by Guangming Dairy was also unveiled in the Jinbo Innovation Incubation Exhibition Area.

Guangming Dairy has always kept pace with the times in 100 years of development. While deeply involved in traditional manufacturing, it is actively exploring new development paths in the information age. As the first company in China to build its own digital asset distribution platform, Guangming Dairy has become a model for state-owned enterprises to explore the “digital economy”. Since 2023, Guangming Dairy has issued a number of highly collectible digital assets, and has set “first place” in many industries in the digital asset field. In terms of actively integrating digital technology with the real economy, Guangming Dairy has repeatedly become an industry model. At this year's fair, Guangming Dairy was invited by the Ministry of Commerce to set up an independent digital asset exhibition platform in the innovative incubation product area. This is the first time in the dairy products and food and beverage industry, once again demonstrating its leading position in the field of digital transformation.

As a century-old dairy company, Guangming Dairy has always upheld the development concept of “innovation leads the future”. In recent years, Guangming Dairy has been committed to creating the most oriental homely brand image. We are making frequent efforts in the fields of art such as sports and culture. By partnering with the “Chinese Women's Volleyball” IP, sponsoring the 2024 Shanghai Rolex Masters Tournament, and being a strategic partner for the 23rd China Shanghai International Art Festival, Guangming Dairy not only enhanced the brand's market influence and exposure, but also brought beautiful artistic experiences and healthy lifestyles to more people.

Openness is a distinctive symbol of contemporary China. The Expo allowed the world to share the opportunities and dividends of China's openness. As the “gold symbol” of the host Shanghai, Guangming Dairy continues to build a stable moat with quality and service while always striving to achieve its own higher quality and higher level of development. Taking the 7th CIIE as an opportunity, Guangming Dairy will continue to deeply cultivate the “lead culture” strategy, continue to promote product innovation and scientific research and development, uphold the attitude of a leader, lead the prosperity and development of the fresh milk industry, and let the world see a more vivid and brighter future.