Jasper Launches the Industry's First AI Knowledge Layer Built Specifically for Marketing
Jasper Launches the Industry's First AI Knowledge Layer Built Specifically for Marketing
Jasper furthers its leadership in AI marketing with its new proprietary Brand IQ and Marketing IQ technologies, delivering enhanced brand control and marketing intelligence to enterprise marketing teams
Jasper通过其全新专有的Brand IQ和Marketing IQ技术在人工智能营销领域进一步加强领导地位,为企业营销团队提供增强的品牌控制和营销智能
SAN FRANCISCO, Nov. 12, 2024 /PRNewswire/ -- Jasper, the world's leading AI marketing platform, today at Web Summit announced the release of the industry's first AI knowledge and context layer built specifically for marketing, powered by the company's new Brand IQ and Marketing IQ technologies. Together, these proprietary technologies enable marketers to scale content and campaigns that are on-brand and optimized for marketing best practices. As the first and only platform to automatically ensure brand compliance across both text and visual content, Jasper's new technologies represent a significant step forward in fulfilling the company's mission to elevate marketers with the power of AI.
旧金山,2024年11月12日 / PRNewswire / -- Jasper,全球领先的人工智能营销平台,在Web Summit宣布推出业内首个专为营销打造的AI知识和上下文层,由该公司的全新Brand IQ和Marketing IQ技术驱动。这些专有技术共同使营销人员能够量身定制符合品牌标准并针对营销最佳实践进行优化的内容和广告活动。作为唯一能够自动确保品牌一致性的平台,Jasper的新技术代表了公司在实现借助人工智能提升营销人员能力的使命中迈出的重要一步。
The new purpose-built AI capabilities address a clear gap in the market, where enterprise marketing organizations have struggled with horizontal AI solutions that lack marketing-specific intelligence and brand control capabilities. As an LLM-agnostic vendor, Jasper runs 39 different LLMs across its customer base, all curated to specific AI use cases. By layering marketing knowledge and each company's specific brand guidelines onto each model, Jasper delivers a powerful platform that thinks like a marketer and acts like a brand guardian.
这些新的专为营销打造的人工智能功能填补了市场上的一个明显空白,企业营销组织一直在为缺乏具备营销特定智能和品牌控制能力的水平AI解决方案而苦苦挣扎。作为一个LLm无关的供应商,Jasper在其客户群中运行39种不同的LLM,全部针对特定的人工智能用例进行精心策划。通过将营销知识和每家公司的特定品牌准则叠加到每个模型中,Jasper提供了一个思考像营销人员、行事像品牌守护者的强大平台。
"Marketers don't have time to teach AI about marketing fundamentals or train it on every aspect of a brand's guidelines," said Timothy Young, CEO of Jasper. "Brand IQ and Marketing IQ ensure that marketing expertise is built in, so teams can focus on strategy and creativity while AI handles the heavy lifting of scaling content and brand compliance. This is game-changing technology built specifically to help marketers be the best at what they do."
“营销人员没有时间教AI营销基础知识,或者训练它适应品牌准则的各个方面,”Jasper的CEO Timothy Young表示。“Brand IQ和Marketing IQ确保了营销专业知识的内置,因此团队可以专注于策略和创意,而AI则负责扩展内容和品牌合规性。这是专门为帮助营销人员成为最出色的人而构建的颠覆性技术。”
Brand IQ: Advanced Brand Control for Marketing Teams
Brand IQ: 高级品牌控制为营销团队
Brand IQ delivers comprehensive brand control that spans both text and visual content. Built using each company's unique brand guidelines, the proprietary technology enables marketers to:
Brand IQ提供了全面的品牌控制,涵盖文本和视觉内容。利用每家公司独特的品牌准则构建的专有技术使营销人员能够:
- Embed brand guidelines directly into the AI model for both text and image outputs - Jasper is the first and only AI platform to support images in this way. Specifically, Brand IQ's new Visual Guidelines capability gives marketers no code and API-based tooling that allows them to universally apply rules from a Brand Book.
- Access a sophisticated brand control UI layer for easy fine-tuning of voice, tone, style, and visual guidelines
- Ensure brand consistency across all content formats without manual intervention
- Scale content creation while maintaining brand standards
- 将品牌指南直接嵌入人工智能模型,用于文本和图像输出 - Jasper是第一个也是唯一一个以这种方式支持图像的人工智能平台。具体来说,Brand IQ的新视觉指南功能为营销人员提供了无需编码和基于API的工具,使他们可以普遍地应用品牌手册中的规则。
- 访问一个复杂的品牌控制UI层,用于对声音、语调、风格和视觉指南进行轻松微调
- 确保在所有内容格式中保持品牌一致性,无需手动干预
- 在保持品牌标准的同时扩展内容创建规模
Brand IQ is particularly valuable for B2C companies managing vast amounts of product and promotional imagery, enabling them to maintain brand consistency even when producing content at scale. For example, a global retail customer is already using Brand IQ to ensure brand consistency across thousands of product images; while a global media & entertainment customer is using Brand IQ to scale social media and ad content across multiple brand franchises, in multiple brand voices. Brand IQ saves these customers hundreds of hours on brand compliance reviews, accelerating the time it takes to get campaigns on market.
对于管理大量产品和促销图片的B2C公司,Brand IQ尤为有价值,使他们能够在大规模生成内容时保持品牌一致性。例如,一个全球零售客户已经在使用Brand IQ来确保数千个产品图片的品牌一致性;而一个全球媒体和娱乐客户正在使用Brand IQ来扩展社交媒体和广告内容跨越多个品牌系列,以多个品牌语调发布内容。Brand IQ可以为这些客户节省数百个小时的品牌合规审查时间,加快推广活动上市的时间。
Marketing IQ: Enhanced Marketing Intelligence Layer
Marketing IQ:增强的营销智能层
Marketing IQ introduces a proprietary marketing knowledge layer that sits atop the LLM, significantly improving how AI supports marketing-specific use cases. Jasper is the only AI platform with marketing knowledge built-in, and now it will also include multimodal knowledge which allow for images, videos, PowerPoint files, and other visual media formats to serve as knowledge and context when delivering marketing outputs.
Marketing IQ引入了一个位于LLm上方的专有营销知识层,显着改善了人工智能支持营销特定用例的方式。Jasper是唯一一个内置市场知识的人工智能平台,现在它还将包括多模态知识,允许图像、视频、PowerPoint文件和其他视觉媒体格式作为知识和上下文,在提供营销输出时提供支持。
This innovative approach includes:
这种创新方法包括:
- Versatile multimodal outputs such as text to image and image to text
- Marketing best practices built directly into the model (i.e. blog posts are optimized for search; email subject lines are optimized for open rates)
- Improved quality and accuracy for marketing-specific outputs
- Reduced time spent on prompt engineering
- 多功能的多模态输出,如文本到图像和图像到文本
- 营销最佳实践直接内置在模型中(即博客文章经过优化以提高搜索效果;电子邮件主题行经过优化以提高开启率)
- 改进了营销特定输出的质量和准确性
- 减少了在提示工程上花费的时间
This year, Jasper has seen growing demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. Now trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair – Jasper has become the world's largest marketing AI community at 125,000 strong, including more than 850 enterprise customers.
今年,Jasper的基于AI的营销解决方案需求持续增长,企业营业收入每年翻番。如今,Jasper已被近20%的《财富》500强企业信任,包括保诚、ulta美容和wayfair等,Jasper已成为拥有12.5万强大人群的全球最大营销人工智能社区,包括850多个企业客户。
About Jasper
关于Jasper
Founded in 2021, Jasper is a global Enterprise AI marketing company with offices in the US, Australia and France. Jasper's platform enables the world's most innovative companies to reimagine their end-to-end marketing workflows, driving increased brand consistency, efficiency and personalization at scale. Jasper has been recognized as "one of America's fastest-growing private companies" by Inc. 5000. Customers include WalkMe, VMware, iHeartMedia, Harper Collins, Cushman Wakefield and more. Learn more at jasper.ai.
成立于2021年,Jasper是一家全球企业人工智能营销公司,在美国、澳大利亚和法国设有办事处。Jasper的平台使世界上最创新的公司重新构思他们的端到端营销工作流程,推动品牌一致性、效率和规模化个性化的提高。Jasper被《Inc.5000》评为“美国增长最快的私营公司”之一。客户包括WalkMe、威睿、iheartmedia、哈珀柯林斯、库什曼韦克菲尔德等。了解更多信息,请访问jasper.ai。
SOURCE Jasper
来源:Jasper