Beijing Roborock Technology (688169.SH) in the third quarter of restraint, exchanged for the blooming results during the "singles' day sales" period.

Due to increased R&D investment and the adoption of a more proactive marketing strategy (such as Beijing Roborock Washing Machine BU CEO Xie Haojian previously revealed that Beijing Roborock's washing machine R&D investment this year is expected to exceed 0.4 billion yuan), Beijing Roborock Technology's net margin once declined. However, this way of converting high profit margins into high revenue growth has made Beijing Roborock Technology 'fruitful' in the November 11 shopping festival-related success.

According to the official 'Singles' Day Battle Report' released by Beijing Roborock Technology, the company has won multiple awards including the top brand in the cleaning appliance category, and the top brand in washing machine innovation.

Specifically, on the JD.com platform, Beijing Roborock Technology's overall sales increased by 196% year-on-year, with floor scrubber and washing machine sales increasing by 239% and 282% respectively. The sweeping and mopping robot P20 Pro ranked first in both the 'October Floor Cleaning Robot Bestseller' and the 'October Floor Cleaning Robot Top Chart'.

The floor scrubber A30 Pro and the molecular sieve washing and drying machine Z1 also ranked top in the 'New Floor Scrubber' and '12KG Washing Machine' sales ranking.

On the Tmall platform, Beijing Roborock Technology's washing machine sales increased by 408% year-on-year, with the mini washing and drying machine M1 and the molecular sieve washing and drying machine Z1 both ranking top in the relevant bestseller lists.

On the Douyin platform, Beijing Roborock Technology's floor scrubber sales increased by 105% year-on-year, floor scrubber sales increased by 2532%, and washing machine sales increased by 12672%. Sales ranked first in lifestyle appliance floor scrubber brand ranking/commodity ranking/live account ranking/single bestseller ranking (G20S Ultra).

Lyu Ming, Chief Analyst of Open Source Securities Home Appliance, told reporters that as floor scrubbers and washing machines rise and gain customer recognition, Beijing Roborock Technology's commodity SKUs are gradually becoming more diverse; while the high sales of washing machines indicate that Beijing Roborock Technology's 'molecular sieve drying technology' is gradually being recognized by the market.

A person related to Beijing Roborock Technology told reporters that the sales of washing machine brands have seen a significant year-on-year increase, which is the combined result of product strength improvement, channel efforts, and other factors.

"The Roborock Technology washing machine A30 Pro, which swept the top rankings of major platforms this time, is praised by the industry as the 'National Washing Machine King'. It is equipped with Roborock Technology's self-developed 'Zero Sense Cleaning System', which comprehensively and efficiently solves users' daily cleaning problems from three aspects: 0 entanglement, 0 dead ends, and 0 burden. At the same time, with 20000Pa strong suction power, AI smart control in all directions, intelligent dispensing of cleaning solution, 90-degree high-temperature self-cleaning, APP intelligent interconnection, and other functions, all configurations are fully utilized, bringing a royal-level cleaning experience." the person mentioned above said.

"Government subsidies and the November 11 shopping festival-related sweeping robot industry feast have also contributed to the industry's penetration rate improvement. We are bullish on Beijing Roborock Technology in the future," summarized by Lu Ming.