Amazon's Secret Fertility Tracker Project Launched Under Jeff Bezos Reportedly Halted Amid CEO Andy Jassy's Cost-Cutting Drive
Amazon's Secret Fertility Tracker Project Launched Under Jeff Bezos Reportedly Halted Amid CEO Andy Jassy's Cost-Cutting Drive
Amazon.com Inc. (NASDAQ:AMZN) has decided to terminate its secret project aimed at developing an at-home fertility tracker. The project, known internally as "Encore," was part of Amazon's Grand Challenge division.
亚马逊公司（纳斯达克股票代码：AMZN）已决定终止其旨在开发家庭生育追踪器的秘密项目。该项目在内部被称为 “Encore”，是亚马逊大挑战赛部门的一部分。
What Happened: The decision to disband the team working on the fertility tracker was communicated in October, CNBC reported on Thursday. Employees involved in the project will remain on the payroll until Dec. 27, after which they will receive severance if they haven't secured new positions within the company.
发生了什么：CNBC周四报道，解散研究生育率追踪器的团队的决定是在10月公布的。参与该项目的员工将在12月27日之前领取工资，之后如果他们没有在公司找到新的职位，他们将获得遣散费。
The project originated from Amazon's acquisition of bluDiagnostics in 2020, a startup known for its saliva-based fertility tracking device. Despite plans to launch the product this year, technical challenges and high costs led to delays, according to CNBC.
该项目起源于亚马逊于2020年收购了BluDiagnostics，这是一家以其基于唾液的生育能力追踪设备而闻名的初创公司。据CNBC报道，尽管计划在今年推出该产品，但技术挑战和高成本导致了延误。
Amazon CEO Andy Jassy has been implementing cost-cutting strategies since late 2022, resulting in over 27,000 job cuts and the termination of several projects. This marks a shift from the experimental approach of former CEO Jeff Bezos, who initiated the Grand Challenge in 2014 to explore innovative ideas.
亚马逊首席执行官安迪·贾西自2022年底以来一直在实施削减成本的战略，导致裁员超过27,000人，多个项目终止。这标志着前首席执行官杰夫·贝佐斯的实验方法发生了转变，后者于2014年发起了探索创新理念的大挑战赛。
Amazon spokesperson Margaret Callahan confirmed the layoffs and project discontinuation, emphasizing the company's focus on impactful areas for customers.
亚马逊发言人玛格丽特·卡拉汉证实了裁员和项目终止，强调该公司将重点放在对客户有影响力的领域。
Why It Matters: The discontinuation of the fertility tracker project is part of a broader trend at Amazon, where several experimental initiatives have been shelved. In October 2022, Amazon announced the closure of other experimental features, including Amazon Glow, Amazon Scout, and Amazon Care.
为何重要：生育率追踪项目的终止是亚马逊更广泛趋势的一部分，亚马逊的几项实验计划已被搁置。2022年10月，亚马逊宣布关闭其他实验功能，包括亚马逊Glow、Amazon Scout和Amazon Care。
This shift in strategy aligns with Jassy's focus on cost efficiency, contrasting with Bezos's approach that embraced innovation and learning from failure. Bezos has previously stated that Amazon's culture is a "blueprint for business success," emphasizing the importance of customer obsession, innovation, and the willingness to fail. These principles have been central to Amazon's rapid growth, including the success of Amazon Web Services (AWS).
这种战略转变与Jassy对成本效率的关注相吻合，与贝索斯拥护创新和从失败中吸取教训的方法形成鲜明对比。贝索斯此前曾表示，亚马逊的文化是 “商业成功的蓝图”，强调了对客户的痴迷、创新和失败意愿的重要性。这些原则一直是亚马逊快速增长的核心，包括亚马逊网络服务 (AWS) 的成功。
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
免责声明：该内容部分是在Benzinga Neuro的帮助下制作的，并由Benzinga编辑审查和发布。
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