Neo Marketing <4196> announced its consolidated financial results for the fiscal year ending September 2024 on the 13th. The revenue decreased by 7.8% compared to the previous year to 2.098 billion yen, operating profit decreased by 95.0% to 0.015 billion yen, ordinary profit decreased by 95.5% to 0.014 billion yen, and net income attributable to the parent company's shareholders decreased by 25.7% to 0.147 billion yen.
During the current period, the company focused on recruitment and development activities in line with its medium-term management plan. In efforts to strengthen organizational and sales capabilities, the company actively recruited specialized personnel such as marketing consultants, researchers, and digital advertisers. While the recruitment process progressed smoothly, delays in customer acquisition emerged due to more time needed for employee development than initially anticipated. However, the company is preparing to contribute to future performance by focusing on activities to enhance medium- to long-term order-receiving and service provision capabilities. As a new service initiative, the company started the "Consumer-Centric Influencer Marketing Service," which extracts influencers supported by consumers based on their actual voices and spreads information. Furthermore, in the context of new business ventures, the company established a structure to conduct qualitative research more quickly, at higher quality, and more affordably through the acquisition of the business of "ResearchDEMO!," a self-interview tool operated by MD Corporation. Additionally, in the recent past, the company has expanded its overseas research services through collaboration with Marketing Center Corporation and RareJob Corporation, enhancing services to support Japanese companies' global expansion and meet the needs of inbound demand.
Regarding the full-year consolidated performance forecast for the fiscal year ending September 2025, the company expects revenue to increase by 19.2% from the previous year to 2.5 billion yen, operating profit to increase by 545.1% to 0.1 billion yen, ordinary profit to increase by 610.6% to 0.1 billion yen, and net income attributable to the parent company's shareholders to decrease by 52.5% to 0.07 billion yen.
