参天製薬株式会社（本社：大阪市、以下Santen）は、一般用点眼薬「サンテFX シリーズ」において、ニューヨークを中心に世界で活躍するアーティストFantasista Utamaro氏によるオリジナルデザインパッケージの目薬「サンテFX Artwork by Fantasista Utamaro」を、本日2024年11月14日（木）より全国の薬局・ドラッグストアにて数量限定で発売いたします。November 14, 2024
Designed by artist Fantasista Utamaro, who is active globally with a focus on New York.
Available in pharmacies and drugstores nationwide starting November 14, 2024 (Thursday).
A movie featuring Fantasista Utamaro is also currently released.
Santen Pharmaceutical Co., Ltd. (Headquartered in Osaka; hereinafter referred to as Santen) announces the limited release of the eye drop "Sante FX Artwork by Fantasista Utamaro" with original design packaging by artist Fantasista Utamaro, who is active globally with a focus on New York, starting today, November 14, 2024 (Thursday), in pharmacies and drugstores nationwide.
Sante FX is a brand of over-the-counter eye drops that carries the brand message of "supporting the daily challenges of youth along with their refreshing feeling." For over 30 years since its launch, it has met the needs of the younger generation and pioneered the "refreshing" segment in the eye drop market. Adapted to the changing mindset of young people over its long history, it has evolved to support modern youth who quietly harbor their inner determination, moving into a new stage.
The original design package launched today has been created by Mr. Fantasista Utamaro, who is active in the global art & fashion scene, covering the design from the container to the outer box. The artwork is stimulating and energetic, featuring a design that makes it feel like a fashion item you want to carry around. It embodies the brand message of Sante FX, "supporting young people's daily challenges with refreshing experiences," culminating in a design that resonates with young people and inspires them to take a step forward.
In conjunction with the release of "Sante FX Artwork by Fantasista Utamaro," a special movie featuring Mr. Fantasista Utamaro titled "Yes, that’s the look." Dream chapter Fantasista Utamaro version is currently available on the official Sante FX website and Santen's official YouTube. Please pay attention to Mr. Fantasista Utamaro as he approaches his creative activities involving collaborative items such as "Sante FX Artwork by Fantasista Utamaro" with a positive outlook.
Overview of "Sante FX Artwork by Fantasista Utamaro"
■ Design Concept:
The design this time has been produced with a focus on "eyes" and "Kita."
- "Eyes": Sante FX improves eye strain and refreshes the mood with a sense of exhilaration. It expresses the eyes of young people who approach everything positively.
- "Kita": This is a word that Sante FX has cherished since the brand's inception. It expresses the state of feeling refreshed after improving eye fatigue.
Mr. Fantasista Utamaro's desire for Sante FX to be a presence that supports young people's new challenges is incorporated into this design.
■Commodity Name: Sante FX Artwork by Fantasista Utamaro
■Release Date: Limited release starting from November 14, 2024 (Thursday)
■Sales Locations: Pharmacies and drugstores nationwide
■Lineup (All 4 types): "Sante FX Neo", "Sante FX V Plus", "Sante FX AL", "Sante FX Contact"
■Contents: 12mL
■Manufacturer's Suggested Retail Price: 880 yen (tax excluded)
◇OComments on the original design.
Design: Fantasista Utamaro
Sante FX is a product that has personal significance since my student days, and I was very happy when I received the offer for collaboration. I created the artwork with the desire to support daily challenges.
◇ Featuring Fantasista Utamaro
"That's right, those eyes." The Enthralled Version Fantasista Utamaro is currently available.
■ Content:
This movie starts from the real perspective of Fantasista Utamaro, who is in the process of creating collaboration items, including "Sante FX Artwork by Fantasista Utamaro." Along the way, despite the struggles, he cuts through the doubts and immerses himself in creation again with a positive outlook. It expresses the message from the Sante FX brand, 'I want to stay close to the things I love and support passions.' Additionally, a long version featuring Inio Asano, Hasen Kuniyama, and Akari Kito is also available on the official Sante FX website and Santen's official YouTube. Please enjoy this opportunity.
【Official Santen YouTube】
- "That's right, those eyes." Dreaming Part Fantasista Utamaro ver.
- "That's right, those eyes." Dreaming Part LONG ver.
[Sante fx Official Site]
◇Profile
Fantasista Utamaro
Based in Brooklyn, New York, working as an artist, creative director, art director, and animation director. The work features infinitely proliferating pattern art as a life work. Specializes in artwork inspired by Japanese pop culture, involved in numerous collaborations with global brands, as well as animation music videos and film & television projects for pop artists. In 2022, participated as an art director in a film & television project created for the Tokyo Olympics with the BBC, which won the BAFTA British Academy Award.
◇ About the Sante FX Series
Since its release in 1991, this eye drop has been widely used by customers for relieving eye fatigue and redness, providing a refreshing sensation to the eyes. In 1999, 'Sante FX Neo' was launched, containing taurine and other ingredients, and in 2009, 'Sante FX V Plus' was released, which also included vitamins. This opened up a market for eye drops known as 'refreshing type' that cater to the needs of the younger generation, celebrating its 30th anniversary in 2021. Over these 30 years, 'the mindset of young people' has also changed with the times. Rather than an intensely self-encouraging feeling, they quietly hold a deep determination within—supporting this current image of young people, the 'Sante FX Series' has evolved to a new stage on the occasion of its 30th anniversary.
In the 'Sante FX Series,' from 2021, two products were launched: the general-use eye drop 'Sante FX AL' which is effective for itching due to pollen and house dust, and 'Sante FX Contact,' which is effective for discomfort when wearing contact lenses, bringing the lineup to four products. The goal is to continue to aim for a brand that meets the needs of even more young people.
Sante FX Neo
For eye fatigue
Second-class pharmaceutical
Sante fx V Plus
For eye fatigue
Second-class pharmaceutical
Sante fx AL
Due to pollen, house dust, etc.
For eye itching
Second-class pharmaceutical
Sante FX Contact
Discomfort in the eyes when wearing contact lenses*
Eye discomfort
*Excluding color contact lenses
Class III pharmaceutical
For more details about the "Sante FX Series" products, please check the "Sante FX Official Website."
About Santen
Santen is a specialty company focused on ophthalmology, engaged in the research, development, sales, and marketing of pharmaceutical and general-use products, as well as medical devices, selling products in over 60 countries and regions worldwide. Aiming for the ideal world that Santen envisions, "WORLD VISION" (Happiness with Vision), the company seeks to reduce the social and economic opportunity losses faced by people around the world due to eye diseases and disorders. Leveraging the scientific knowledge and corporate strength cultivated over 130 years, Santen is committed to developing and providing ophthalmology healthcare solutions from the patient's perspective, going beyond the framework of a pharmaceutical company, and fulfilling its contribution to society centered around patients and those who love them through the provision of valuable products and services.
For more details, please refer to our company website.
- Contact information for product inquiries -
Santen Pharmaceutical Co., Ltd. "Customer Service Office"
TEL: 0120-127-023
- Contact information for inquiries related to Santen -
Santen Pharmaceutical Co., Ltd. Corporate Communication
Email: communication@santen.com
