McDonald Shares Are Down Today: What's Going On?
McDonald Shares Are Down Today: What's Going On?
The outbreak hit as the company was working to improve sales through discounts and promotions, erasing nearly all of McDonald's year-to-date gains. A $5 value meal had gained traction with low-income customers, boosting guest counts in the third quarter before the E. Coli crisis disrupted the momentum. Weekly sales dropped nearly 12% in late October and remain below last year's levels despite modest recovery in recent weeks.McDonald's Corporation (NYSE:MCD) shares are trading lower Friday on reports indicating the company will spend $100 million plan to address the impact of a recent E. Coli outbreak.
麥當勞公司（紐約證券交易所代碼：MCD）股價週五走低，原因是有報道稱該公司將花費1億美元計劃來應對最近大腸桿菌疫情的影響。
What To Know: The outbreak, linked to slivered onions used in Quarter Pounder burgers, affected 104 individuals across 14 states and resulted in one death. In response, McDonald's temporarily removed Quarter Pounders from menus at 20% of its U.S. locations. The outbreak was confirmed by the U.S. Centers for Disease Control and Prevention (CDC) in October, prompting swift action from the company.
須知：這次疫情與Quarter Pounder漢堡中使用的洋蔥片有關，影響了14個州的104人，造成一人死亡。作爲回應，麥當勞暫時從其美國20％的分店的菜單中刪除了Quarter Pounders。該疫情於10月得到美國疾病控制與預防中心（CDC）的證實，促使該公司迅速採取行動。
To address the crisis, McDonald's will invest $35 million in marketing and advertising campaigns to rebuild customer trust and foot traffic. Additionally, $65 million will be directed toward franchisee support, including deferrals on rent and royalties.
爲了應對危機，麥當勞將投資3500萬美元用於營銷和廣告活動，以重建客戶的信任和人流量。此外，6,500萬美元將用於加盟商支持，包括延期支付租金和特許權使用費。
The outbreak hit as the company was working to improve sales through discounts and promotions, erasing nearly all of McDonald's year-to-date gains. A $5 value meal had gained traction with low-income customers, boosting guest counts in the third quarter before the E. Coli crisis disrupted the momentum. Weekly sales dropped nearly 12% in late October and remain below last year's levels despite modest recovery in recent weeks.
疫情爆發之際，該公司正努力通過折扣和促銷提高銷售額，抹去了麥當勞今年迄今爲止的幾乎所有收益。在大腸桿菌危機打亂勢頭之前，一頓價值5美元的超值餐在第三季度增加了客人人數。儘管最近幾周略有回升，但周銷售額在10月下旬下降了近12％，仍低於去年的水平。
MCD Price Action: McDonald shares were down 2.01% at $292.56 at the time of writing, according to Benzinga Pro.
MCD價格走勢：根據Benzinga Pro的數據，在撰寫本文時，麥當勞股價下跌2.01％，至292.56美元。
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Image via Shutterstock.
圖片來自 Shutterstock。
