なお、ユニ・チャームは2014年から男性用尿もれケア用品を展開しており、その市場規模は10年間で約9倍November 15, 2024
About 1 in 5 men experience urinary leakage, and about half do not engage in care.
The survey was conducted in conjunction with International Men's Day on November 19, the care products market has increased approximately ninefold in ten years.
Uni-Charm Corporation (President and CEO: Takaharu Yoshihisa) conducted the "Actual Condition Survey of Urinary Leakage Care Specialty Products Market" in time for "International Men's Day" (November 19). As a result, it was found that about 1 in 5 men are troubled by urinary leakage. This time, we report part of the survey results.
Additionally, Uni-Charm has been developing urinary leakage care products for men since 2014, and the market size has expanded approximately ninefold in ten years.
Source: Uni-Charm.
What is "International Men's Day"?
"International Men's Day" is a commemorative day that started in 1999 in Trinidad and Tobago, focusing on various social issues that men face and providing an opportunity to raise awareness.
Background of the 'Survey on the Actual Situation of the Urinary Incontinence Care Specialty Product Market.'
The urinary incontinence care specialty product market has been expanding year by year. When comparing the scale from the time our company launched the 'Lifree Fresh Pad for Men' developed exclusively for men in 2014 to this year, 2024, it has expanded by about nine times.
However, compared to women, who commonly use urinary incontinence care specialty products, men know about these products but often feel resistance to picking them up in stores, which results in low usage.
Therefore, a survey titled 'Survey on the Actual Situation of the Urinary Incontinence Care Specialty Product Market' was conducted with the purpose of understanding the actual situation of those who are using these products.
※ According to a study by Unicharm.
Summary of the results of the 'Survey on the Actual Situation of the Urinary Incontinence Care Specialty Product Market.'
About 1 in 5 men have reported experiencing urinary leakage at least once a month.
Urinary leakage experience rates gradually increase among men from their 50s to 70s.
While the urinary leakage experience rate for women is 41%, for men it is 18%.
47% of men who experience urinary leakage are taking some form of care to address it.
(The remaining 53% do not take any care for urinary leakage.)
Survey Overview
Survey subjects: Men: 20-79 years old / Women: 20-79 years old.
Survey Method: Internet Survey
Survey period: March 2024.
Number of respondents: 9,000 men / 9,000 women.
Survey condition: Experience rate of urinary leakage: at least once a month.
Urinary leakage coping rate: includes those who use alternatives, etc.
Usage rate of urinary leakage specific products: users of specific products.
Q: Have you ever experienced urinary leakage at least once a month? (Men only)
Approximately 1 in 5 men reported having experienced urinary leakage at least once a month.
There is a gradual increase in the experience rate of urinary leakage among men in their 50s to 70s.
Q: Have you ever experienced urinary leakage at least once a month? (Men and women)
The experience rate of urinary leakage among women is 41%, while the rate among men is 18%.
Q: I would like to ask those who have experienced urinary leakage more than once a month. (Male/Female)
Have any measures been taken after experiencing urinary leakage?
・47% of male urinary leakage sufferers are taking some measures for urinary leakage care.
・77% of female urinary leakage sufferers are taking some measures for urinary leakage care.
Q: I would like to ask those who have experienced urinary leakage more than once a month. (Male/Female)
Are you using specialized products for urinary leakage care?
The usage rate of specialized male urinary incontinence care products is low at 18%.
On the other hand, the usage rate of specialized female urinary incontinence care products is 46%, indicating that nearly half are addressing the issue.
Considerations of the survey
From the results of this survey, it was found that nearly half of the women who experience urinary incontinence use care products, while the usage rate of specialized male urinary incontinence care products remains around 20%. This can be attributed to the fact that many women have a habit of addressing issues with menstrual products, whereas men do not have an ingrained habit of seeking care, and they may feel resistance to picking up care products in stores. Therefore, we have decided to launch the 'Life Disposable Comfortable Sheet for Men' that is easy to carry and fits easily in bags or pockets.
★Notice
<'Life Disposable Comfortable Sheet for Men' 3cc, 5 pieces per pack to be regularly released>
In conjunction with "International Men's Day" on November 19, a conveniently packaged mask-shaped product, "Lifree Refreshing Comfortable Sheets for Men," 3cc with 5 sheets, will be launched as a standard item.
User feedback on "Lifree Refreshing Comfortable Sheets for Men":
・Wearing light gray pants made stains noticeable, which was troublesome before meetings. I use a specialized product because I worry about what others think when visiting customers. (Man in his 30s)
・I have noticed a deterioration in the flow of urine, and leakage has become a concern. I began using a thin comfortable sheet as I worried if people could smell it. (Man in his 40s)
・Especially after drinking parties, I had issues with urine flow and used to tuck toilet paper into my underwear. Now, I use a compact specialized product that can even fit in my pants pocket. (Man in his 50s)
Number of units and price
| Commodity name | Size | Quantity | Price |
|---|---|---|---|
Lifree refreshing comfortable sheets for men | 3cc | 5 sheets | Open price |
It will be released nationwide on November 19, 2024.
'Lifree Refreshing Men's' brand site.
Contributing to '17 Sustainable Development Goals' through the launch of 'Lifree Refreshing Men's Comfortable Sheets.'
By releasing this product, we believe that it contributes to the following of the 17 goals set in the 'Sustainable Development Goals' (SDGs) adopted by the United Nations in 2015.
3. Providing health and well-being to all individuals. 12. Responsible production and consumption.
We will continue to aim to contribute to the achievement of SDGs by solving environmental issues and social issues through business activities such as providing products and services.
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For general media inquiries, contact the ESG Headquarters Public Relations Office at Unicharm Co., Ltd. TEL: 03-6722-1019.
Email: brand-pr@unicharm.com
For consumers, please contact Unicharm Co., Ltd. Customer Support Center
TEL: 0120-041-062
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