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Naked Delivery: One Solution to Reduced Packaging

Naked Delivery: One Solution to Reduced Packaging

裸送:減少包裝的一種解決方案
威富集團 ·  11/12 13:00

It's the holiday season and many people are already purchasing gifts, increasingly online. At VF, we are committed to reducing our environmental impacts, including lessening our packaging footprint. To do this, we look to eliminate packaging when possible; sourcing packaging from alternative origins (e.g. recycled materials) and implementing circular processes to reduce packaging waste.

現在是假日季節,許多人已經開始在線購買禮物。在VF,我們致力於減少我們的環保母基,包括減少我們的包裝印記。爲此,我們努力在可能的情況下消除包裝; 從另一種來源(例如回收材料)採購包裝,並實施循環流程以減少包裝廢物。

When you receive a package, you might notice that items are often individually wrapped in plastic. This plastic bag is called a polybag. Polybags can be challenging for consumers to recycle and often end up in landfills, incinerated, or disposed of incorrectly. Given the pervasiveness of these bags, VF is working on possible solutions to better manage this plastic, including creating a more circular system that recycles these polybags and prevent them from ending up in nature.

當您收到包裹時,您可能會注意到物品通常被單獨用塑料包裹起來。這種塑料袋稱爲聚乙烯袋。對消費者來說,聚乙烯袋可能很難回收,並且經常最終被填埋,焚燒,或被錯誤處理。鑑於這些袋子的普遍存在,VF正在努力尋找更好的解決方案來更好地管理這種塑料,包括創建一個更循環的系統來回收這些聚乙烯袋,並防止它們最終進入大自然。

While it may seem simple to eliminate these bags from our business, they serve an important purpose to protect VF products throughout their journey from creation to consumer. When a product is damaged and needs to be replaced because it was not protected, energy and materials are wasted, potentially doubling the product's environmental impact.

雖然從我們的業務中消除這些袋子可能看起來很簡單,但它們在從生產到消費者之間的整個過程中都發揮着重要作用,以保護VF產品。當產品被損壞並需要更換,因爲沒有得到保護,能源和材料將被浪費,潛在地將產品的環保母基影響翻倍。

In 2021 The North Face first piloted the "Naked Delivery" program in EMEA. This program came to life through the European Outdoor Group's Single Use Plastics Project (SUPP), a collaboration of more than 40 brands and retailers to collectively address single use plastic polybags. The North Face joined this industry-wide challenge because it believes that closely working with our peers to enact joint solutions will achieve the most impactful results.

2021年,北面在歐洲、中東、非洲地區(EMEA)首次試行了「裸運送」計劃。該計劃是通過歐洲戶外集團的一次性塑料項目(SUPP)實施的,SUPP是40多個品牌和零售商合作共同解決一次性使用塑料聚乙烯袋的項目。北面加入了這個全行業挑戰,因爲它相信與我們的同行密切合作制定聯合解決方案將取得最具影響力的結果。

During the pilot, e-commerce consumers and retail stores received select products polybag-free. To address the challenges mentioned above, VF removed polybags at the warehouse, before they were shipped to their end destination. This allowed VF to recycle all polybags into high-quality plastic pellets to be repurposed as new polybags among other things. This process alleviated the burden from the consumer to recycle these bags and removed the possibility of polybag waste.

在試行期間,電子商務消費者和零售店接收到特定產品時沒有塑料袋。爲了解決上述挑戰,VF在商品發往最終目的地之前在倉庫裏去掉了塑料袋。這使VF能夠將所有塑料袋回收成高質量的塑料顆粒,以便重新用作新的塑料袋等其他用途。這個過程減輕了消費者回收這些塑料袋的負擔,並消除了塑料袋廢物的可能性。

The pilot was a huge success and has expanded to more VF brands. Consumers have been overwhelmingly pleased with their "Naked Delivery" items, with over 90% saying that their order arrived in same or better condition compared to other online purchases of similar products and over 85% saying they would like to continue receiving orders without polybags.

該試點取得了巨大成功,並已擴展到更多VF品牌。消費者對他們的"裸裝送貨"商品非常滿意,超過90%的人表示他們的訂單與其他類似產品的在線購買相比,到貨的控件相同或更好,並有超過85%的人表示他們希望繼續收到無塑料袋的訂單。

As of November 2024, this program has recycled over 30,000kg of plastic and over 3 million products have been delivered without a plastic polybag. We are excited to watch these numbers grow as we expand the program and roll it out across all VF brands, regions and distribution centers over time.

截至2024年11月,該計劃已回收超過30,000公斤的塑料,已經有超過300萬產品在不使用塑料袋的情況下送出。隨着我們擴大該計劃並逐步在所有VF品牌、地區和分銷中心推廣,我們很高興看到這些數字的增長。

The above video shares more about polybags and this program, as well as our partnerships across brands and with the Single Use Plastics Project to address this issue.

上述視頻介紹了更多關於塑料袋和該計劃的信息,以及我們在各品牌之間以及與一次性塑料項目的合作來解決這個問題。

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
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