Daikoku Electric <6430> announced on the 14th that it will form a business alliance with Enya Fields Holdings <2767>.
Through utilizing the market analysis expertise produced by the company's information system business and the marketing expertise held by Enya Fields Holdings Group, both companies aim to jointly develop businesses that contribute to expanding the fan base by creating new products, services, business models, etc., promoting a new value of daily leisure as a form of entertainment alongside pachinko and pachislot.
Both companies will jointly explore, research, and develop the various businesses that contribute to the overall development of the entertainment industry, such as building a hall attraction system to cultivate new fans using AI and market analysis expertise, jointly developing new gaming machines through mutual use of intellectual property (content), sales conducted by Fields Co., Ltd., collaborative research on gaming spaces that enhance the comfort of fans, and jointly researching and developing products and services that contribute to the gaming industry as a whole. The detailed contents of each business will be further discussed, studied, and developed jointly by the established conference between the two companies.
