According to some data, during the “14th Five-Year Plan” period, China's total elderly population aged 60 and above will exceed 0.3 billion. With the improvement of living standards and medical conditions, the physical fitness and life expectancy of the elderly in China have greatly improved, and the demand for quality of life continues to upgrade. Moreover, due to cultural, economic and other factors, “9073” is still the basic pattern of old-age care in our country. 90% of the elderly will choose to spend their old age at home. As a result, the demand for “Chinese-style” home care services suited to the current situation in Chinese society has become particularly urgent.

On November 16, the “Alliance Gains Together for a Win-Win” 2024 China Ping An Home Care Provider Conference was held in Guangzhou. At the same time as the Guangzhou Fair for the Elderly, the conference brought together industry elites to discuss the new development of home care services. Hao Fuqing, former deputy director of the Social Development Department of the National Development and Reform Commission and first-level inspector, He Hongtao, executive chairman of the Guangdong Pension Service Industry Association, Li Dou, chairman and CEO of Ping An Health, and more than 100 representatives of Ping An Life Insurance and Ping An Health care providers were invited to attend the conference, focusing on industry development opportunities and how to optimize services to meet customer needs, and had in-depth exchanges.

At the meeting, Yao Yao, general manager of the Ping An Health Home Care Business Center, introduced in detail the strategic layout of Ping An Group in the field of home care from the direction of moving towards quality pension and the current demand in the home care market. He said that Ping An Home Care relies on the Group's 0.234 billion individual customers and 56,000 corporate customers to use technological empowerment and medical resource advantages to link payers and suppliers with the two major service hubs of family doctors and nursing care managers to create a one-stop home care service platform for “'Trinity” nursing career+10 major service scenarios+1 service supervision system'.

He said that the model links the 10 major service scenarios of “medicine, food, housing, travel, finance, health, health, well-being, care, and security” through smart stewards, and establishes a supply management system through standards, collection, and supervision to provide customers with medical health and old-age care services throughout the retirement cycle, and ultimately realizes the value proposition of comfort for the elderly, peace of mind for children, and dedication of housekeepers. This model will form a growth flywheel. The growth of the financial business will bring more customers, and more customers will use home services to improve quality, thus empowering the financial business. According to reports, as of September of this year, Ping An Home Care has accumulated more than 0.15 million customers, eight times that of two years ago, covering 75 cities.

With the rapid development of China's old-age service industry, a series of challenges have also arisen, such as difficulties in covering in-home services, highly differentiated customer needs, and uneven integration of services. Faced with the above challenges, Yao Yao gave a detailed introduction to Ping An's new paradigm of “Chinese-style” home care. The specific focus is on three roles, namely standard setter, service supervisor, and platform integrator; four consortia, namely medical consortium, residential consortium, nursing consortium, and music association; and five 1s, that is, 1 set of service standards, 1 set of product systems, 1 set of personnel certification systems, 1 strategic supply alliance, and 1 set of intelligent service systems. At the same time, the hope for safe home care resonates and is deeply integrated with supplier partners to achieve information communication, process access, and standard access, and help resolve the pain points of breakpoints in old-age services.

According to reports, Ping An Home Care will also launch a new “Pilot Program” this year, which aims to work with suppliers to create innovative services. Suppliers entering the pilot program will receive extensive support in terms of brand and business resources for Ping An Home Care.” The “Pilot Program” partners will work to achieve zero complaints about age-appropriate safety in intelligent protection projects; create nationwide offline care and housekeeper services to design full-cycle care plans for customers; and create “human-computer integration” professional care in caregiver empowerment projects to explore new paths for the high-quality development of the industry with innovative services.

During the round-table discussion session, the guests shared and exchanged views on various levels, such as favorable trends in national policies, challenges facing the development of the pension industry, how to combine pension finance with services, and establish service standards around the theme of “Pension Finance Innovation - Opportunities and Challenges for Developing High Quality Home Care Services”, and had more in-depth discussions on how to better meet customer needs, improve service standards, and optimize payment and supply processes.

Safe Home Care has always strived for the welfare of the elderly and actively implemented corporate social responsibility. At the conference site, the Safe Home Care “Pilot Program” commissioned the Shenzhen Foundation for the Aging to donate 500 safe home pension gift boxes to elderly people in remote areas to convey care for the elderly.

In his concluding remarks, Li Dou thanked the Party and the state for their firm support and encouragement for the development of the pension industry. Thanks to the joint efforts and professional support of all parties, the trust and satisfaction of Ping An Home Elderly Care customers is increasing day by day. Facing the reality of the current complex consumer structure and family structure in the pension industry, he thoroughly explained the advantages and solutions of insurance in meeting the multi-modal needs of the elderly, and is confident in the future of the home pension industry. He hopes that Ping An Home Care can work with suppliers to focus on customer-centered needs, expand the boundaries of cooperation and promote resource integration, and truly root services and businesses in regions where they are more needed, and lay a solid foundation for people's inclusion.

In the future, Ping An Home Care will also use the Group's resource advantages and strong scientific and technological strength to jointly explore new opportunities for home care services with various alliance partners, adhere to the long-term principle, insist on doing difficult and correct things, carefully polish products and improve service quality, and bring “worry-free, time-saving, and money-saving” service experiences to more customers, so that the elderly can truly achieve the “desired retirement life”.