share_log

Fubo Debuts 4 New Interactive CTV Ad Formats Including Transactional And Gamified Ads; Says Interactive Streaming Ads Increase Purchase Intent By 47% Across Streaming Platforms

Benzinga ·  Nov 18 23:02

Interactive Streaming Ads Increase Purchase Intent by 47% Across Streaming Platforms

FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo's ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
    Write a comment