Interactive Streaming Ads Increase Purchase Intent by 47% Across Streaming Platforms
FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo's ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.