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Fubo Debuts 4 New Interactive CTV Ad Formats Including Transactional And Gamified Ads; Says Interactive Streaming Ads Increase Purchase Intent By 47% Across Streaming Platforms

Fubo Debuts 4 New Interactive CTV Ad Formats Including Transactional And Gamified Ads; Says Interactive Streaming Ads Increase Purchase Intent By 47% Across Streaming Platforms

Fubo发布了4种新的交互式CTV广告格式,包括交易式和游戏化广告;称交互式流媒体广告可使跨流媒体平台的购买意向增加47%。
Benzinga ·  2024/11/18 23:02

Interactive Streaming Ads Increase Purchase Intent by 47% Across Streaming Platforms

互动流媒体广告在流媒体平台上提高了47%的购买意向

FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo's ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.

FuboTV Inc.(以Fubo名义运营)(纽交所:FUBO),领先的以体育为主的直播电视流媒体平台,今天宣布推出四种新的互动连接电视(CTV)广告格式,以进一步推动观众的广告参与。这些个性化和动态体验,包括交易和游戏化广告格式,是Fubo持续致力于广告创新以及整体策略的一部分,以连接、互动和转化优质受众。

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