El Pollo Loco Enhances Customer Experience With New $5 Promotions and Mobile Payment Options
El Pollo Loco Enhances Customer Experience With New $5 Promotions and Mobile Payment Options
El Pollo Loco announces new promotions, including $5 Original Pollo Bowls and mobile payment options for Loco Rewards members.
Quiver AI Summary
El Pollo Loco has introduced new value and convenience measures for its customers, including a promotion for two tacos at $5 every Tuesday until the end of December, and a $5 Original Pollo Bowl available through January 29, 2025. The Pollo Bowl features the chain's signature fire-grilled chicken, pinto beans, seasoned rice, cilantro, onions, and salsa fresca. The company is also enhancing its Loco Rewards app by adding Apple and Google Pay options starting in December, responding to customer feedback for increased payment convenience. CEO Liz Williams emphasized the brand's commitment to providing great food at affordable prices, while CMO Jill Adams highlighted the improved user experience for loyalty program members. The promotions and app upgrades aim to meet customer demands and enhance overall satisfaction.
Potential Positives
- El Pollo Loco introduces a two tacos for $5 promotion every Tuesday through the end of the year, enhancing customer value.
- The Original Pollo Bowl is now priced at $5 through January, providing an affordable meal option that responds to customer demand.
- The addition of Apple and Google Pay to the Loco Rewards app enhances customer convenience and improves the user experience for loyalty program members.
- The company emphasizes its commitment to customer feedback, with new promotions and features directly reflecting customer service requests and social media comments.
Potential Negatives
- The promotions being introduced may indicate a response to declining customer demand or increased competition in the fast-casual dining segment.
- Frequent price promotions could lead to reduced profit margins and may not be a sustainable long-term strategy for the company.
- The introduction of mobile payment options signals that the company was previously lacking in technological convenience compared to competitors, suggesting potential operational shortcomings.
FAQ
What are the current promotions at El Pollo Loco?
El Pollo Loco is offering two tacos for $5 every Tuesday and the Original Pollo Bowl for $5 through the end of January.
When do the taco promotions take effect?
The two tacos for $5 promotion is valid every Tuesday through December 31, 2024.
How long will the $5 Original Pollo Bowl be available?
The $5 Original Pollo Bowl promotion will run through January 29, 2025, at all El Pollo Loco locations.
Which payment options will be available in the Loco Rewards app?
Beginning in December, Apple and Google Pay will be added as payment options in the Loco Rewards app for members.
What is El Pollo Loco's commitment to customer value?
El Pollo Loco aims to meet customer demands by offering value-driven promotions and convenient payment options based on customer feedback.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$LOCO Insider Trading Activity
$LOCO insiders have traded $LOCO stock on the open market 7 times in the past 6 months. Of those trades, 7 have been purchases and 0 have been sales.
Here's a breakdown of recent trading of $LOCO stock by insiders over the last 6 months:
- SARDAR BIGLARI, has traded it 7 times. They made 7 purchases, buying 344,247 shares and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$LOCO Hedge Fund Activity
We have seen 59 institutional investors add shares of $LOCO stock to their portfolio, and 80 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- LSV ASSET MANAGEMENT added 876,829 shares (+225.0%) to their portfolio in Q3 2024
- GOLDMAN SACHS GROUP INC added 466,865 shares (+278.4%) to their portfolio in Q3 2024
- BIGLARI, SARDAR added 369,247 shares (+307.7%) to their portfolio in Q3 2024
- DIVISADERO STREET CAPITAL MANAGEMENT, LP removed 339,384 shares (-57.6%) from their portfolio in Q3 2024
- MORGAN STANLEY removed 291,896 shares (-56.6%) from their portfolio in Q3 2024
- NUVEEN ASSET MANAGEMENT, LLC added 229,120 shares (+365.5%) to their portfolio in Q3 2024
- INVENOMIC CAPITAL MANAGEMENT LP removed 209,488 shares (-100.0%) from their portfolio in Q3 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
COSTA MESA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) --
El Pollo Loco
, the nation's premier fire-grilled chicken restaurant chain, announces additional measures to offer their customers even greater value and convenience.
On October 29, the brand shared they would be offering two tacos for $5 every Tuesday through the end of the year at participating locations, with special deals for Loco Rewards members above and beyond the two-for-$5 Tuesday promotion. Today, the brand announces that their Original Pollo Bowl is also priced at $5 through the end of January.
The Original Pollo Bowl features the brand's famous citrus-marinated, fire-grilled chopped chicken combined with savory pinto beans, seasoned rice, chopped cilantro, onions, and freshly prepared salsa fresca.
"Customers are making it clear that they're looking for value," said El Pollo Loco CEO Liz Williams. "The Taco Tuesday promotion and $5 Original Pollo Bowl are our way of communicating to customers: we hear you; we know you want great food at a good price point; and we're working hard to deliver on that for you."
Another way the brand is meeting customer demand is with the addition of Apple and Google Pay options to the Loco Rewards app. Beginning in December, Loco Rewards Members will have the added convenience of these mobile payment options when placing an order. This new feature is a result of customer service requests along with online and social media comments from fans asking for the additional payment method option.
"If additional deals aren't reason enough to become a Loco Rewards Member, our loyalty program members will now benefit from an even more convenient and seamless user experience on the app," said El Pollo Loco CMO Jill Adams. "While Apple and Google Pay have been available in many of our restaurants, it was due time to reward our app users with this added benefit as well."
The two tacos for $5 promotion is valid every Tuesday through December 31, 2024, at participating locations. The $5 Original Pollo Bowl promotion will run through January 29, 2025, at all El Pollo Loco locations. Apple and Google Pay options are permanent features that will be added to the Loco Rewards loyalty app in December 2024.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice
Awards
, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At
El Pollo Loco
, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an
order
, visit the Loco Rewards
app
or
ElPolloLoco.com
. Follow us on
Instagram
,
TikTok
,
Facebook
, or
X
.
