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雀巢下调2025年盈利目标 计划加大广告和营销投资

Nestlé has lowered its profit target for 2025 and plans to increase investments in advertising and marketing.

Global Market Update ·  Nov 19 01:44

Nestlé lowered its profit target for 2025 and increased investment in advertising and marketing as part of the company's CEO Laurent Freixe's plan to revive Nestlé.

Nestle said it will save 2.5 billion Swiss francs (about 2.83 billion US dollars) in additional costs by the end of 2027 to finance more investments. Investments in advertising and marketing are expected to reach 9% of sales by the end of next year.

Affected by this, Nestlé expects the basic trading operating margin in 2025 to be slightly lower than the 2024 guideline level. In 2024, this figure is about 17%.

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