また、「SIIDA」は、当社グループが長年培ってきた独自技術を活かしたかつお節を使用しただしパック原料を他社製品よりも約4倍Ajinomoto Co., Ltd. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) will release a new product "SIIDA" (Sea-View)
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| Individual boxes (6 bags / 9 bags) | ＜KUN＞ pouch | ＜KOU＞ pouch |
Our company, which has led the market for Japanese-style dashi seasoning with products like "Hon Dashi," believes that by conveying its charm to young people and providing opportunities for them to experience it, the continuation of dashi culture can be expected.
Therefore, our company will release a dashi pack called "SIIDA" ＜HUN＞＜KUN＞＜KOU＞ that allows you to taste the deliciousness of dashi made with carefully selected bonito and firewood, smoked and divided uniquely by craftsmen, offering a deep experience of the world. The brand name "SIIDA" is named by reversing the two characters of "dashi," symbolizing the pursuit of undiscovered charms by flipping the common sense of "dashi."
"SIIDA" places dashi used as the base for seasoning at the forefront. The uniqueness and deliciousness of bonito dashi are born from the natural blessings such as bonito and firewood, the craftsmen's labor and passion unique to manual work that cannot be replaced by machinery, and creative ingenuity in raw materials, smoking methods, and flavoring. Similar to coffee or wine, bonito dashi offers various personalities based on raw materials, manufacturing methods, and flavoring techniques, providing a new dining experience where you can enjoy and experience the story behind it.
Furthermore, "SIIDA" uses about four times* more of its unique bonito flakes made with proprietary technology that our group has cultivated over the years, compared to other companies' products. When used in cooking, no additional condiments are needed, resulting in a rich and powerful dashi. ＜HUN＞ uses rough flakes smoked gently over a long period, reminiscent of a powerful flavor reminiscent of a campfire, with a well-balanced taste of richness and acidity. ＜KUN＞ uses rough flakes smoked with our unique new baking and drying equipment to create a smoky, rich aroma and distinctive flavorful dashi. ＜KOU＞ uses matured aged flakes made by repeated exposure to mold, providing a condensed umami taste, characterized by a sweet, elegant, and mellow flavor.
* Comparison of the average weight of the top 20 household dashi pack products in sales volume for the 2023 fiscal year (converted into the amount of water used).
To use, boil 400ml of water, add one pack of "SIIDA" dashi pack, simmer on low heat for 3 minutes. Enjoy other dishes such as dashi ochazuke, dashi shabu, and dashi-wari japanese wine without adding any condiments, recommended for savoring the unique taste of dashi.
| Menu using "SIIDA" | ||||||||
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| Dashi udon | Rice with tea and condiments | Shabu shabu with broth | Japanese sake with broth | |||||
Through the sales of 'SIIDA', our company aims to continuously develop the charm of Japanese-style broth, enrich Japan's food culture, and contribute to the well-being of people, society, and the planet by inheriting it to future generations in a sustainable manner.
The sales target for 'SIIDA' until the fiscal year 2025 is approximately 1.2 billion yen (based on consumer purchases) for the three varieties combined.
| (1) | Product name | ： | 「SIIDA」 |
| (2) | Features | ： | Selected natural blessings such as bonito and firewood are smoked in a unique method born from the craftsmanship, allowing you to experience the deep world of dashi with a story behind its deliciousness, satisfying your intellectual curiosity with this new dashi. |
| (3) | Capacity | ： | ①6 bags: Fumigation 28g × 2 bags/pouch, Smoking 28g × 2 bags/pouch, Fermentation 29g × 2 bags/pouch ②9 bags: Fumigation 28g × 3 bags/pouch, Smoking 28g × 3 bags/pouch, Fermentation 29g × 3 bags/pouch |
| (4) | Price | ： | ①2,484 yen ②3,564 yen (tax included, shipping fee not included) |
| (5) | Best before date | ： | 18 months (unopened at room temperature) |
| 2. Release date | ： | November 20, 2024 (Wednesday) | |
| 3. Release region | ： | Nationwide | |
| 4. Sales Method | ： | Online Sales (AJI MALL) | |
