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Roku Shares Off 10% On Possible Trade Desk Plans For TV Operating System

Roku Shares Off 10% On Possible Trade Desk Plans
For TV Operating System

Roku股票因可能的交易计划下跌10%
关于电视操作系统
moomoo资讯 ·  2024/11/21 02:25

$Roku Inc (ROKU.US)$ shares are off 10% after reports emerged that $The Trade Desk (TTD.US)$ plans to launch a connected TV operating system in 2025's second half.

$Roku Inc (ROKU.US)$ 有报道称,股价下跌了10% $The Trade Desk (TTD.US)$ 计划在2025年下半年推出联网电视操作系统。

The system, called called Ventura, is set to enter crowded field currently dominated by platforms including $Amazon (AMZN.US)$ Fire TV, and $Alphabet-C (GOOG.US)$ TV and Roku.

这个名为Ventura的系统将进入目前由平台主导的拥挤领域,包括 $亚马逊 (AMZN.US)$ 消防电视,以及 $谷歌-C (GOOG.US)$ 电视和 Roku。

Unlike its competitors, The Trade Desk does not own content or run a supply-side platform. Instead, it focuses on its demand-side platform, which allows advertisers to purchase digital ad inventory in real time.

与竞争对手不同,The Trade Desk不拥有内容或运行供应方平台。取而代之的是,它专注于其需求方平台,该平台允许广告商实时购买数字广告库存。

According to the report, the company has decided against manufacturing hardware for Ventura and will instead collaborate with smart TV manufacturers and distributors, including airlines and hotel chains, to integrate the software into their devices.

根据该报告,该公司已决定不为Ventura制造硬件,而是将与智能电视制造商和分销商(包括航空公司和连锁酒店)合作,将该软件集成到他们的设备中。

Roku's stock, which has already fallen over 20% this year.

Roku的股票今年已经下跌了20%以上。

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