万豪国际首席执行官Anthony Capuano表示，公司裁员超过800名员工，业务营运及增长依然稳健。今年上半年在中国的酒店合约签订数量创新高，显示中国的公营及私营房地产商都在押注旅游及观光行业的长远发展。他续指，中国的国内旅游正在逐步复苏，而入境旅游在第三季的表现已超过疫情前的水平。在疫情前，集团约18%至19%的总房间晚数来自跨境旅游，到第三季度已升至超过20%，随着大中华地区航空运力恢复，预计这个数字还会上升。因此，集团认为入境旅游将有更大的增长。Marriott International: China's domestic tourism is recovering
On November 12, the State Council issued a decision to amend the “National New Year and Anniversary Holiday Measures”, including adjustments and revisions such as extending the Spring Festival and May Day holidays by one day, and generally not more than 6 days of continuous work before and after statutory holidays.
In fact, the tourism industry has recovered rapidly since the pandemic and is still in a rapid growth channel in 2024. The number of tourists on statutory holidays has basically exceeded pre-pandemic levels, and participants have also received positive performance feedback due to industry development.
Marriott International CEO Anthony Capuano said the company has laid off more than 800 employees, and business operations and growth are still steady. The number of hotel contracts signed in China in the first half of this year reached a record high, showing that both public and private real estate agents in China are betting on the long-term development of the travel and tourism industry. He added that China's domestic tourism is gradually recovering, and the performance of inbound tourism in the third quarter has surpassed pre-pandemic levels. Before the pandemic, about 18% to 19% of the Group's total number of room nights came from cross-border travel, which had risen to more than 20% by the third quarter. With the recovery of air capacity in Greater China, this number is expected to rise. As a result, the Group believes there will be a greater increase in inbound tourism.
The development prospects of the OTA platform are optimistic. At the beginning of 2024, the China Institute of Tourism Research expects the number of domestic tourists to exceed 6 billion in 2024, an increase of 22.7% over the previous year. The total number of inbound and outbound tourists is expected to exceed 0.26 billion. According to the data for the first three quarters, the annual travel data may exceed expectations.
The number of tourists is expected to maintain a double-digit growth channel in 2025, and the tourism industry chain is also benefiting from the high growth brought about by travel consumption.
Dongwu Securities released a research report saying that based on the high willingness of residents to travel and the intensive introduction of policies to promote the continuous improvement of the cultural tourism industry, OTA platforms will continue to benefit from the high increase in inbound and outbound travel and the prosperity of the basic domestic travel market. A stable pattern will help keep the OTA platform's monetization rate stable.
Companies related to the travel OTA industry: Tongcheng Travel (00780), Ctrip Group-S (09961), China Civil Aviation Information Network (00696)
