■Company Overview

1. Company Overview

Cere Corporation ＜5078＞ is an “apartment specialty manufacturer” whose strength is consulting on effective land utilization, and one-stop business from properties developed in-house to rental management. We aim to be a niche top company boasting an overwhelming market share by narrowing it down to the Tokyo area, young people, and steel-framed apartments. “To children's children's children” is set as the corporate philosophy, and “to pay respect to our ancestors who created the richness of this country in order to create a better future for Japan and the Earth, and depict a future where this affluence will expand even further while holding a feeling of gratitude. To that end, it must be a permanent enterprise that contributes to society.” The business purpose is to “continue to deliver the best smiles and excitement to guests (residents)” and “the sum of the happiness of each and every employee is corporate value,” and the management policy is sustainable and stable growth. We aim to understand and instill corporate philosophy and business purposes, link them to the daily work of each employee, aim for a permanent enterprise by adhering to a high-risk rapid growth path or mischievously chasing scale, and adhering to steady management that suits one's height.

The company's corporate symbol mark symbolizes the fusion of human resources and human resources that create new value under the idea that “people” can snuggle up and cooperate with two people rather than one person and three people rather than two, and make those “goods” sparkle by cooperating with each other. The main color, blue, is the color of clear, clear skies without a single cloud, and along with a form that indicates the sky and shows a figure aiming for a leap forward without forgetting to take on challenges, it symbolizes an infinite future and possibilities.

Total assets as of the end of the 2025/2 interim period are 24246 million yen, capital is 447 million yen, capital adequacy ratio is 81.7%, and the number of issued shares is 3,491,900 shares (including 104,302 treasury shares).

2. HISTORY

The company took over business rights in the Tokyo metropolitan area for industrialized housing etc. and the Fukuoka Plant from 2002/12 Nitseki House Industry Co., Ltd., and began a construction contract business. In 2006/9, a holding company was established with De Reed Co., Ltd., which is the source of the rental management business, using a joint stock transfer method, and then absorbed and merged in 2009/1. In 2011/12, Celerent Partners (currently a consolidated subsidiary) was established, and the rental guarantee business began. In 2013/1, the head office was moved to the current Kyobashi, Chuo-ku, Tokyo as a location that was easy for customers to understand and highly convenient due to the shift to store-visit business. Management resources were concentrated in the Tokyo area due to the closure of the Fukuoka Plant due to full-scale operation of the Chiba Plant in 2020/10, and the sale of the Chinese subsidiary in December 2021.

Full-scale operation of amoeba management began in March 2021, and organizational changes were implemented from function to business for the purpose of speeding up management decisions and clarifying profit and loss by business. It was listed on the 2nd section of the Tokyo Stock Exchange (hereafter, Tokyo Stock Exchange) in 2022/3, and transitioned to the standard market due to the same market classification review in April of the same year. Also, in November of the same year, the Chiba Plant obtained certification for the international standard “ISO9001” for quality management systems.

3. CEL future strategy

The company focuses on customer targets “young people,” and has set up a “CEL future strategy” in order to establish a profitable management base based on the stock business. While connected by underground rhizome like a bamboo grove, we are developing multifaceted management of related business companies, and we aim to grow into a business group with sales of 100 billion yen and an operating profit margin of 10% on sales due to synergy effects. Furthermore, the “TOKYO Youth Style Research Institute” is being conceived as a think tank that examines and studies the diversifying values, lifestyles, consumption styles, and changes in interests of young people in a multifaceted manner. As a current startup project, they are implementing an industry-academia collaboration project with Kyoritsu Women's University.

4. Cerée Academy

The company operates a “Cere Academy,” which aims to train next-generation managers in order to perpetuate the business. Amoeba management education is carried out with Kyocera Communication Systems Co., Ltd. of the Kyocera ＜6971＞ Group, and they are promoting “realization of management with full participation,” “development of human resources with management awareness,” and “establishment of a departmental profitability system directly connected to the market.” In amoeba management, each division is subdivided, and each can generate stable profits by creating and managing schedules and earnings from the next month to the next two months. We have created a cerephilosopy, which is the basis for amoeba management and a base for perpetuating the business. By clarifying judgment criteria and action guidelines that the next generation of management and employees responsible for future management of the company should have, it is useful for realizing corporate philosophy and business purposes. The values and judgment criteria aim for highly universal content where the founder can learn not only from the next generation management team, where the founder directly inherits business, but also from those who inherit continuous management. For this reason, the management philosophy necessary for business continuity is structured in a wide range of ways based on the founder's life experience without being excessively bound by current individual management issues or problem awareness.

(Written by FISCO Guest Analyst Ryoji Mogi)