Recently, Aurora Mobile (NASDAQ: JG), a leading customer interaction and marketing technology service provider, was invited to attend the GTC2024 Global Traffic Conference and won the “2024 AI Ecological Technology Innovation Enterprise” award for its technological innovation and wide application in the field of AI.

GTC2024 Global Traffic Conference is one of the world's most influential traffic industry events, bringing together industry leaders, technical experts and entrepreneurs from around the world to discuss the latest trends and technological developments in the traffic field. As the world's leading customer interaction and marketing technology service provider, Aurora Mobile brought two heavyweight products, GPTBots and EngageLab, to the conference, which attracted the attention of many industry customers.

gptBots: A codeless AI bot construction platform to enable intelligent enterprise transformation

• Simple to use, no coding required: GPTBots uses a no-code design, so companies can easily build and train AI bots without programming knowledge to create bots in minutes and create FlowBots on an hourly basis. This has greatly lowered the threshold for enterprises to apply AI, so that more enterprises can enjoy the dividends brought by AI.

• Powerful features and flexible customization: GPTBots has powerful natural language processing, context understanding, and highly customizable features to meet the needs of different industries and scenarios. Enterprises can flexibly adjust bot functions and processes according to their own business characteristics to create exclusive applications such as intelligent customer service, smart shopping guides, and intelligent assistants.

• Wide range of applications and rich scenarios: GPTBots has been widely used in e-commerce, real estate, finance, IT, healthcare, government, new energy, education, pension and other industries, and has achieved remarkable results. For example, customers in the Hungarian financial industry use GPTBots to improve the level of intelligent customer support, while Hong Kong customers use it to intelligently connect with hotels and merchant resource platforms, while Malaysian marketing service provider customers have achieved automatic arrangement of customer inquiries and automated lead management through GPTBots.

EngageLab: Overseas messaging service platform to help enterprises develop globally

• Multi-channel push to reach global users: EngageLab provides various message push methods such as App Push, Web Push, and Email to help enterprises accurately reach global users. App Push can push the latest promotional information, product notifications, etc. directly to the user's phone, while Web Push allows e-commerce websites to push messages in the user's browser, so that users can receive the latest offers and information in a timely manner regardless of whether the user is visiting the website or not. As a traditional and effective marketing tool, email is suitable for long-term customer relationship management and accurate marketing.

• Personalized customization to improve marketing effectiveness: EngageLab's push function supports multiple languages and personalized customization. Businesses can push personalized message content based on user portraits and behavioral data, thereby improving marketing effectiveness and user activity.

• Data analysis to optimize marketing strategies: EngageLab provides rich data analysis functions to help enterprises understand user behavior and marketing effects, thereby optimizing marketing strategies and improving user conversion rates.

Aurora Mobile participated in the GTC2024 Global Traffic Conference and won the “2024 AI Ecological Technology Innovation Enterprise” award, fully demonstrating its leading position and innovation ability in the field of AI and helping enterprises to globalize. In the future, Aurora Mobile will continue to innovate in technology, launch more innovative products and services, provide intelligent solutions for more enterprises, jointly promote the wave of digital transformation forward, and help enterprises achieve global development goals.

Source: WeChat Official Account. Aurora JIGUANG